Digital Customer Experience Lead: Omnichannel & Insights

Allergan Aesthetics, an AbbVie Company

Marlow

On-site

GBP 90,000 - 120,000

Full time

5 days ago

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Job summary

AbbVie is seeking a Customer Experience Digital Lead to shape and orchestrate a best-in-class digitally enabled customer engagement strategy across International Marketing & Commercial Operations for Allergan Aesthetics. The role links digital platforms, data and cross-functional teams to strengthen customer relationships and drive growth.

The position focuses on platform innovation, analytics, dynamic segmentation, and omnichannel engagement to optimize the customer lifecycle and maximize

Qualifications

Fluent in English.
Proven track record of leading digital transformation.
Understanding of AI and applications in digital marketing.
Understanding of regulated healthcare environments.
Additional language ability preferred.

Responsibilities

Lead the Evolution and Rollout of the AA Access Digital Ecosystem across markets.
Design and deliver omnichannel customer journeys using Salesforce, email and other channels.
Perform customer behaviour analysis and dynamic segmentation.
Collaborate with cross-functional teams to translate insights into engagement strategies.
Define and track KPIs for engagement, conversion, retention and account growth.

Skills

Fluent in English

Digital transformation leadership

AI understanding

Healthcare/regulatory awareness

Stakeholder management

Tools

SFMC

Veeva CRM

Veeva Approved Email

Foundry

Job description

The position focuses on platform innovation, analytics, dynamic segmentation, and omnichannel engagement to optimize the customer lifecycle and maximize

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