B2B Audience Growth & Lead Gen Manager

Greenhouse Software, Inc.; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Annual leave

Medical cover

Parental leave

Gym membership

Community initiatives

Job summary

The Financial Times in London is seeking a Marketing and Audience Development Manager to lead lead-generation, acquisition and engagement across events, webinars, content and digital campaigns.

You will apply data-driven insights to identify audiences, engage them effectively and grow issuer and investor communities while supporting the commercial growth of FT events. We operate a hybrid model with onsite and remote flexibility.

Qualifications

• Experience in marketing, audience development, demand generation or lead generation, ideally within B2B events, media or professional services.
• Strong understanding of multi-channel audience acquisition, lead generation and nurture.
• Experience delivering events, webinars, content campaigns or other audience engagement activity.
• Experience using CRM and marketing automation platforms for segmentation, targeting and campaign delivery.
• Strong analytical skills, with confidence using data and insight to improve audience and campaign performance.
• Excellent communication, organisational and project management skills.
• A commercially minded, collaborative and proactive approach, with a focus on growing and deepening valuable audience relationships.
• Experience working with issuer, investor or other professional B2B audiences.
• Experience using campaign and audience data to measure qualified leads, conversion and marketing-attributed revenue.

Responsibilities

• Develop and deliver audience acquisition and lead-generation strategies to grow priority issuer and investor communities across the portfolio.
• Partner with Issuer & Investor Relations to identify priority organisations, audience segments and growth opportunities, translating these into targeted marketing activity.
• Find opportunities to reach new audiences through webinars, content marketing, paid promotion, annual partnerships and other acquisition channels.
• Develop nurture journeys that move newly acquired leads and existing audiences towards deeper engagement and event participation.
• Build year-round engagement activity that maintains relationships with key communities between individual event campaigns.
• Find opportunities to re-engage existing or dormant audiences and strengthen their relationship with the wider portfolio.
• Test new acquisition and engagement approaches, scaling activity that delivers high-quality and commercially relevant leads.
• Plan and deliver multi-channel campaigns across email, digital, social media, website, content, partnerships and other relevant channels.
• Manage audience marketing across the full event lifecycle, from launch and acquisition through to registration, attendance and post-event engagement.
• Plan and deliver webinars, content campaigns and other lead-generation initiatives that provide valuable audience touchpoints throughout the year.
• Develop targeted messaging, content and audience journeys that reflect the interests and needs of different issuer and investor groups.
• Collaborate across Marketing, Issuer & Investor Relations, Content and Sales to ensure audience activity supports wider event and commercial objectives.
• Use audience, CRM and campaign data to understand audience behaviour, identify gaps and guide targeting, segmentation and nurture activity.
• Track performance against targets including audience growth, engagement, qualified leads, registrations, conversion and marketing-attributed revenue.
• Handle both the volume and quality of leads generated, ensuring activity remains focused on audiences relevant to event and commercial objectives.
• Analyse campaign performance to understand which audiences, channels and messages deliver the strongest results, and optimise activity accordingly.
• Share audience insights and recommendations with Marketing and Issuer & Investor Relations colleagues to guide future strategy.
• Ensure marketing and audience acquisition activity aligns with relevant data protection and GDPR requirements.

Skills

Marketing

Audience development

Demand generation

Lead generation

Multi-channel marketing

CRM

Marketing automation

Analytics

Communication

Project management

B2B audiences

Job description

The Financial Times in London is seeking a Marketing and Audience Development Manager to lead lead-generation, acquisition and engagement across events, webinars, content and digital campaigns.

You will apply data-driven insights to identify audiences, engage them effectively and grow issuer and investor communities while supporting the commercial growth of FT events. We operate a hybrid model with onsite and remote flexibility.