Demand Generation Manager

Morson Edge (Technology); Greater London; Hybrid; GBP 63,000 - 77,000; Full time

Job summary

Morson Edge (Technology) in London is seeking a Demand Generation Manager to build and lead a new function as part of a major digital growth initiative. The role focuses on scalable audience growth, lead generation and revenue impact across paid, organic and partnership channels.

You will implement automated nurture journeys, oversee budgets, and optimise campaigns through rigorous analytics, collaborating with Brand, Campaign Marketing and Marketing Operations teams to improve customer journeys

Qualifications

• Experience in building demand generation programmes in a B2B environment.
• Strong data-driven approach to optimise campaign performance.
• Proven ability to lead multi-channel acquisition strategies and nurture programs.

Responsibilities

• Own the overall demand generation strategy across paid, organic and partnership channels.
• Build scalable audience acquisition and lead generation programmes.
• Create automated lead nurture journeys and always-on campaigns.
• Manage demand generation budgets and channel performance.
• Drive conversion rate optimisation through testing and data analysis.
• Report on campaign performance, audience growth and commercial KPIs.
• Collaborate with Brand, Campaign Marketing and Marketing Operations to optimise customer journeys.

Skills

Demand Generation

Growth Marketing

Performance Marketing

Multi-channel acquisition

Marketing automation

CRM

Lead nurture

Analytics

Paid media

Search

Social

Email marketing

Stakeholder management

Job description

Demand Generation Manager / Marketing / London / Hybrid / £70,000 + Bonus

A private equity-backed, leading international media organisation is looking for a Demand Generation Manager to build and lead a brand-new demand generation function as part of a significant investment in digital growth.

Following substantial investment, the business is accelerating its digital transformation, expanding beyond traditional events into memberships, digital products and year-round customer engagement. This is a high-impact role focused on building scalable audience acquisition strategies, driving qualified pipeline and shaping the future of the organisation's marketing capability.

The Role

You’ll be responsible for building the organisation's demand generation capability from the ground up, driving audience growth and commercial performance across multiple digital channels.

Key responsibilities include:

• Owning the overall demand generation strategy across paid, organic and partnership channels
• Building scalable audience acquisition and lead generation programmes
• Creating automated lead nurture journeys and always-on marketing campaigns
• Managing demand generation budgets and channel performance
• Driving conversion rate optimisation through testing and data analysis
• Reporting on campaign performance, audience growth and commercial KPIs
• Working closely with Brand, Campaign Marketing and Marketing Operations teams to optimise customer journeys

What we're looking for:

• Proven experience in Demand Generation, Growth Marketing or Performance Marketing
• Experience building multi-channel acquisition strategies within a B2B environment
• Strong understanding of marketing automation, CRM and lead nurture
• Data-driven approach with experience using analytics to optimise campaign performance
• Experience across paid media, search, social, partnerships and email marketing
• Excellent stakeholder management and communication skills

This is an excellent opportunity for an ambitious growth marketer looking to build a new function within a business investing heavily in digital transformation.