Head of Demand Generation

Market Recruitment; England; On-site; GBP 90,000 - 100,000; Full time

Job summary

Market Recruitment is seeking a Head of Demand Generation to lead and scale the global pipeline for an established enterprise software business with a new AI solution. You will own inbound and outbound activities across international enterprise markets and partner with sales and marketing leadership to drive revenue.

This strategic yet hands-on role has no people management. You will optimize marketing automation and CRM workflows, refine lead scoring and hand-off criteria, and manage a

Qualifications

• Proven experience leading B2B demand generation in enterprise software or SaaS.
• Strong commercial mindset focused on pipeline value and revenue contribution.
• Hands-on expertise with modern marketing automation and CRM tools.
• Experience running multi-channel campaigns combining paid media, content, email and ABM.

Responsibilities

• Design and deliver an integrated demand generation strategy across paid channels, search, content syndication, events, and ABM.
• Own pipeline generation targets, linked to MQLs, opportunities, and revenue.
• Refine lead scoring, hand-off criteria, and outbound cadences with sales.
• Optimize marketing automation and CRM workflows for visibility of pipeline and channel performance.
• Manage the demand generation budget and test new channels with discipline.
• Analyse full-funnel data and present insights to senior leadership.
• Mentor growth marketing team members and manage external agency relationships.

Skills

B2B demand generation

enterprise software

SaaS environments

data literacy

marketing automation

CRM tools

lead lifecycle management

multi-channel campaigns

lead scoring

outbound cadence

Tools

CRM tools

Marketing automation platforms

Job description

Location: London (Hybrid, 2 days in-office, 3 days from home)

Salary: £90,000 - £100,000 basic, 10% bonus and comprehensive benefits

Why this role?

• Lead and scale the global demand generation strategy for an established, market-leading enterprise software business with a new AI solution
• Take full ownership of inbound and outbound pipeline creation across international enterprise markets
• Work in direct partnership with sales and marketing leadership to drive measurable revenue growth
• Join a collaborative, well-resourced commercial team that values clear thinking and practical execution

About our client

Our client is a well-established B2B enterprise software provider whose platforms support CFOs and finance teams in complex organisations around the world. With a strong track record of steady growth and ongoing product investment, they are expanding their commercial operations to meet growing global demand.

They have built a culture focused on autonomy, practical problem-solving, and cross-functional teamwork. This is a newly prioritised role designed to connect digital marketing, account-based programmes, and commercial strategy directly to qualified sales opportunities.

The opportunity

As Head of Demand Generation, you will be responsible for creating, running, and refining the pipeline engine that feeds the global sales organisation.

This is a strategic yet hands-on role with no people management. You will assess the current marketing mix, establish clear attribution and tracking, and build campaigns that engage enterprise decision-makers across the customer journey. You will work closely with product marketing, content teams, and sales development representatives to ensure all activity results in high-quality pipeline rather than vanity metrics.

What you will be doing

• Design and deliver an integrated demand generation strategy across paid channels, search, content syndication, events, and account-based marketing
• Own pipeline generation targets, ensuring campaigns are directly linked to marketing qualified leads, sales opportunities, and revenue
• Partner with sales leaders and SDR teams to refine lead scoring, hand-off criteria, and outbound cadences
• Optimise marketing automation and CRM workflows to give full visibility into lead progression and channel effectiveness
• Manage the demand generation budget, focusing investment on the highest-performing channels and testing new avenues with discipline
• Analyse full-funnel performance data to identify bottlenecks and present clear insights to senior leadership
• Mentor and guide members of the growth marketing team and manage external agency relationships

What success looks like

Within your first 6 to 12 months:

• The business has a clear, predictable flow of qualified pipeline across core target sectors
• Marketing spend is transparent and clearly attributed to pipeline and revenue
• Sales and marketing teams share consistent definitions, metrics, and feedback loops
• Key acquisition channels are optimised based on verified conversion data

What our client is looking for

• Proven experience leading B2B demand generation within enterprise software or SaaS environments
• A strong commercial mindset with a focus on pipeline value and revenue contribution rather than click volume
• Hands-on expertise across modern marketing automation and CRM tools, with an understanding of lead lifecycle management
• Experience running multi-channel campaigns that combine paid media, digital content, email, and account-based tactics
• Confident data literacy, with the ability to turn campaign analytics into straightforward business decisions
• A clear, collaborative communication style with experience managing relationships across sales and executive teams