B2B Demand Gen Manager — Growth, ROI, Campaigns

Michael Page; Newbury; On-site; GBP 55,000 - 59,000; Full time

Benefits offered by this job

Car allowance

Bonus

Pension

Job summary

Michael Page is seeking a Demand Generation Marketing Manager to lead B2B demand generation, pipeline growth and campaign strategy in Newbury. You will work with sales and partners to deliver integrated campaigns, content and digital strategies that raise brand visibility and drive acquisition.

You will optimise customer journeys, manage SEO, landing pages and lead capture, and use analytics to improve ROI.

Qualifications

• Proven B2B demand generation and lead generation experience.
• Strong focus on pipeline growth and conversion performance.
• Experience with CRM, marketing automation and reporting platforms.
• Ability to create compelling marketing assets, including thought leadership and customer stories.
• Brand governance, compliance and consistency across marketing activity.
• Proficient in Excel; experience with AI tools to enhance planning and reporting.

Responsibilities

• Own and deliver demand generation strategies that drive qualified pipeline growth.
• Develop and optimise integrated acquisition and retention campaigns across digital, content, PR, events and thought leadership.
• Enhance customer journeys across websites, campaigns and events for seamless engagement to conversion.
• Drive digital performance through website optimisation, SEO, landing pages and lead capture.
• Use data and insights to identify growth opportunities and maximise marketing ROI.
• Partner with sales to create compelling content and assets to support business development.
• Champion governance and brand consistency while maintaining a customer-centric culture.

Skills

B2B demand generation

Lead generation

Digital marketing channels

CRM & marketing automation

Content creation

Analytics & reporting

Excel

AI planning tools

Tools

CRM platforms

Marketing automation tools

Reporting tools

Job description

Michael Page is seeking a Demand Generation Marketing Manager to lead B2B demand generation, pipeline growth and campaign strategy in Newbury. You will work with sales and partners to deliver integrated campaigns, content and digital strategies that raise brand visibility and drive acquisition.

You will optimise customer journeys, manage SEO, landing pages and lead capture, and use analytics to improve ROI.