Global CRM Analytics Leader

Norton Motorcycles; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

33 days holiday

Private medical insurance

Life insurance

Employee assistance program

On-site parking

Electric bike hire

Pension scheme

Job summary

Norton Motorcycles in Solihull seeks a Lead / Principal Data Analytics, CRM to drive analytics, measurement, and insights across the global CRM ecosystem. You will translate customer signals into actionable insights, shaping strategy and ensuring the customer remains central to every interaction.

Lead end-to-end analytics from prospect to conversion, build attribution models, and partner with CRM and Marketing teams to improve campaign effectiveness and customer engagement.

Qualifications

• 8+ years of experience in CRM analytics and data strategy.
• Proven ability to transform data into actionable business insights.
• Experience with lead scoring, AI scoring, and cross-functional global stakeholders.
• Hands-on with CRM and MarTech platforms; strong data storytelling.

Responsibilities

• Define CRM analytics strategy and scalable measurement frameworks.
• Own end-to-end customer journey analytics across lifecycle stages.
• Develop attribution models and optimise multi-channel campaigns.
• Collaborate with Marketing, Sales, and CRM leaders to drive growth.

Skills

CRM analytics

Customer journey

Funnel measurement

Attribution modelling

CRM platforms

Analytics tools

SQL

Data modelling

Statistical analysis

Predictive analytics

Tools

Adobe Analytics

Google Analytics

Tableau

Power BI

Job description

Norton Motorcycles in Solihull seeks a Lead / Principal Data Analytics, CRM to drive analytics, measurement, and insights across the global CRM ecosystem. You will translate customer signals into actionable insights, shaping strategy and ensuring the customer remains central to every interaction.

Lead end-to-end analytics from prospect to conversion, build attribution models, and partner with CRM and Marketing teams to improve campaign effectiveness and customer engagement.