Global CRM & Lifecycle Lead — Flexible, Data-Driven

Triumph

Hinckley

On-site

GBP 40,000 - 60,000

Full time

14 days+

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Benefits offered by this job

Annual leave 25 days + holidays

Pension scheme

Life assurance 6x pensionable salary

Motorcycle purchase scheme

Flexible working

Discounted clothing and accessories

Job summary

Triumph Motorcycles, The Original British Motorcycling Company, is seeking a skilled Senior CRM & Lifecycle Executive to plan, build and deliver data-led marketing campaigns. You will design global email journeys in Microsoft Dynamics 365 and drive engagement, sales and win-back activity across markets.

You will collaborate with global teams, optimize customer journeys, and identify automation opportunities to deliver measurable business results.

Qualifications

GCSEs in Maths and English at grade C/4 or above.
Experience with Microsoft Dynamics 365 Customer Insights - Journeys (Real-time Marketing) or comparable enterprise CRM platforms.
Strong understanding of customer lifecycle marketing, segmentation, automation workflows and campaign measurement.
Working knowledge of HTML and CSS for email development and troubleshooting.

Responsibilities

Plan, build and deliver CRM campaigns, automated journeys and global email communications.
Create and manage customer segments using customer, behavioural and transactional data.
Build responsive email templates and customer journeys in Microsoft Dynamics 365.
Support personalised marketing through automation, dynamic content and behavioural triggers.
Schedule, test and deploy campaigns, ensuring accuracy and on-time delivery.
Collaborate with global marketing, eCommerce and key stakeholders to deliver commercial objectives.
Monitor campaign performance and provide recommendations to improve engagement and conversions.
Manage A/B testing and use data insights to optimise CRM activity.
Maintain data quality, audience accuracy and CRM governance standards.
Create and adapt email content, assets and copy in line with brand guidelines.
Produce campaign reports and share insights to support continuous improvement.