Global CRM & Lifecycle Architect

Triumph Motorcycles; Hinckley; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Additional Annual Leave

Pension Scheme

Life Assurance – 6x salary

Medical insurance preferential rates

Employee Motorcycle Purchase Scheme

Employee Motorcycle Lease Scheme

Discounted clothing, parts, and access

Job summary

Triumph Motorcycles seeks a Global CRM Executive to plan, create and deliver data-led marketing campaigns using Microsoft Dynamics 365. You will build and deploy global email journeys to drive engagement, sales, re-engagement and win-back activity, supporting global markets and eCommerce teams.

You’ll deliver campaigns from build to launch, optimize customer journeys, and identify new automation opportunities to achieve measurable business results.

Qualifications

• maths & English GCSE grade C/4 or above.
• Experience using Microsoft Dynamics 365 Customer Insights - Journeys (Real-time Marketing) or comparable enterprise CRM platforms.
• Understanding of customer lifecycle marketing, segmentation strategies, automation workflows and campaign measurement.
• Working knowledge of HTML and CSS for email development and troubleshooting.
• Experience using Power BI, Tableau or similar reporting tools to analyse campaign performance and customer behaviour.
• Experienced in managing and analysing large datasets.

Responsibilities

• Plan, build and deliver CRM campaigns, automated journeys and global email communications.
• Create and manage customer segments using customer, behavioural and transactional data.
• Build responsive email templates and customer journeys in Microsoft Dynamics 365.
• Support personalised marketing through automation, dynamic content and behavioural triggers.
• Schedule, test and deploy campaigns, ensuring accuracy and on-time delivery.
• Collaborate with global marketing, eCommerce and key stakeholders to deliver commercial objectives.
• Monitor campaign performance and provide recommendations to improve engagement and conversions.
• Manage A/B testing and use data insights to optimise CRM activity.
• Maintain data quality, audience accuracy and CRM governance standards.
• Create and adapt email content, assets and copy in line with brand guidelines.
• Produce campaign reports and share insights to support continuous improvement.

Skills

CRM campaign design

Dynamics 365

Lifecycle marketing

HTML/CSS

Power BI

Data analysis

Customer segmentation

Education

GCSE Maths & English (Grade C/4 or above)

Tools

Microsoft Dynamics 365

Power BI

Tableau

Job description

Triumph Motorcycles seeks a Global CRM Executive to plan, create and deliver data-led marketing campaigns using Microsoft Dynamics 365. You will build and deploy global email journeys to drive engagement, sales, re-engagement and win-back activity, supporting global markets and eCommerce teams.

You’ll deliver campaigns from build to launch, optimize customer journeys, and identify new automation opportunities to achieve measurable business results.