Senior Analytics & CRM Strategy Director

Digitas UK; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas UK is seeking an Associate Director – Data Science & Analytics to lead a team shaping how global brands use data to create meaningful customer experiences. You’ll drive CRM, analytics and insight-led decision-making, influencing marketing strategy and measurable outcomes.

You will partner with cross-functional teams to deliver customer-centric programs, craft data-informed recommendations and cultivate a high-performing, inclusive culture. Leadership and storytelling are essential.

Qualifications

• Experience leading analytics, CRM or customer engagement programmes within agency, consultancy or client-side environments.
• Proven ability to work collaboratively with stakeholders across technology, strategy, creative and marketing functions.
• Confidence communicating data-driven recommendations to audiences with varying levels of technical expertise.
• Strong understanding of CRM, customer engagement metrics and performance measurement frameworks.
• Experience extracting insights from complex data sets and translating them into compelling business narratives.
• The ability to connect data, customer behaviour and commercial objectives to develop strategic recommendations.
• Demonstrated success leading and developing teams, balancing delivery excellence with a people-first leadership approach.

Responsibilities

• Lead and develop a team of analytics specialists, creating an environment where people can thrive, grow and do their best work.
• Partner with stakeholders and Publicis Groupe teams to deliver customer-centric CRM strategies, journey orchestration and personalised customer experiences.
• Turn complex data into clear, actionable insights that influence marketing decisions and drive measurable business outcomes.
• Strengthen the connection between insight, testing and optimisation, ensuring data-informed recommendations shape future activity.
• Develop and evolve an always-on testing and learning programme across channels and customer touchpoints.
• Build strong relationships across teams, helping align priorities, manage expectations and encourage effective collaboration.
• Oversee multiple projects and workstreams, ensuring quality delivery, clear prioritisation and strategic impact.

Job description

Digitas UK is seeking an Associate Director – Data Science & Analytics to lead a team shaping how global brands use data to create meaningful customer experiences. You’ll drive CRM, analytics and insight-led decision-making, influencing marketing strategy and measurable outcomes.

You will partner with cross-functional teams to deliver customer-centric programs, craft data-informed recommendations and cultivate a high-performing, inclusive culture. Leadership and storytelling are essential.