Analytics Associate Director - CRM & Data Strategy

Publicis Groupe ANZ; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas, part of Publicis Groupe, is seeking an Associate Director – Data Science & Analytics to lead a talented team and shape how a world‑renowned brand uses data to drive customer experiences. You’ll work with CRM, analytics and marketing to deliver data‑driven journeys and measurable outcomes.

You will translate complex data into actionable insights that influence strategy, testing and optimization, and spearhead an always‑on learning programme across channels, enhancing customer engagement

Qualifications

• Experience leading analytics, CRM or customer engagement programmes within agency, consultancy or client-side environments.
• Proven ability to work collaboratively with stakeholders across technology, strategy, creative and marketing functions.
• Confidence communicating data-driven recommendations to audiences with varying levels of technical expertise.
• Strong understanding of CRM, customer engagement metrics and performance measurement frameworks.
• Experience extracting insights from complex data sets and translating them into compelling business narratives.
• The ability to connect data, customer behaviour and commercial objectives to develop strategic recommendations.
• Demonstrated success leading and developing teams, balancing delivery excellence with a people-first leadership approach.

Responsibilities

• Lead and develop a team of analytics specialists, creating an environment where people can thrive, grow and do their best work.
• Partner with stakeholders and Publicis Groupe teams to deliver customer-centric CRM strategies, journey orchestration and personalised customer experiences.
• Turn complex data into clear, actionable insights that influence marketing decisions and drive measurable business outcomes.
• Strengthen the connection between insight, testing and optimisation, ensuring data-informed recommendations shape future activity.
• Develop and evolve an always-on testing and learning programme across channels and customer touchpoints.
• Build strong relationships across teams, helping align priorities, manage expectations and encourage effective collaboration.
• Oversee multiple projects and workstreams, ensuring quality delivery, clear prioritisation and strategic impact.

Skills

Analytics leadership

CRM / customer engagement

Cross-functional collaboration

Data storytelling

Data-driven recommendations

Team development

Strategic thinking

Job description

Digitas, part of Publicis Groupe, is seeking an Associate Director – Data Science & Analytics to lead a talented team and shape how a world‑renowned brand uses data to drive customer experiences. You’ll work with CRM, analytics and marketing to deliver data‑driven journeys and measurable outcomes.

You will translate complex data into actionable insights that influence strategy, testing and optimization, and spearhead an always‑on learning programme across channels, enhancing customer engagement