Global Campaign Marketing Manager

GoCardless; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global payment company is hiring a Global Campaign Marketing Manager to drive campaign development across international markets. This role involves managing end-to-end campaign delivery, acting as a central hub for communication among various stakeholders, and analyzing campaign performance to optimize effectiveness. Ideal candidates have 3-4 years of experience in campaign management, particularly within B2B FinTech or SaaS. The position is based in Greater London and offers a hybrid work model.

Benefits

Dedicated support and medical cover

Work Away Scheme

Hybrid Working

Equity for employees

Tailored parental leave

Annual holiday leave plus additional wellness days

Qualifications

• Minimum 3-4 years of campaign management experience in B2B FinTech or SaaS.
• Proven experience in a sales-led go-to-market model.
• Ability to tailor content for different personas.

Responsibilities

• Manage end-to-end delivery of global campaigns.
• Act as a central point of contact among internal stakeholders.
• Analyze campaign performance data for optimization.

Skills

Campaign management

Project management

Customer-centric

Stakeholder management

B2B marketing

CRM technology

Tools

CRM platforms

MAP platforms

ABM platforms

Job description

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States.

At GoCardless, we’re all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

The role

We are looking for a Global Campaign Marketing Manager to lead campaign development across international markets, specifically France, Spain, ANZ and North America. Operating within a sales‑led GTM motion, you will be responsible for planning, building and optimizing global campaigns that drive reach and engagement with our target accounts, ultimately leading to the generation of new business pipeline and closed‑won bookings.

What excites you

• Manage the end‑to‑end delivery of global campaigns, from designing initial campaign briefs through to monthly performance reporting
• Act as the central point of contact between a wide‑ranging set of internal stakeholders, including product marketing, design, content, regional field marketing, marketing ops, and sales.
• Brief and manage the paid media agency, overseeing channel mix planning and reviewing creative/ads to ensure performance meets targets.
• Operate within an ABM framework, targeting mid‑market and enterprise accounts characterised by complex buying committees and long sales cycles.
• Partner with Marketing Ops to ensure campaigns are effectively built between CRM, MAP and ABM platform.
• Analyse campaign performance data to identify what’s working, what’s not and how activity can be optimised across creative, messaging, channels and website.
• Work closely with regional Demand Generation managers to understand local market objectives in order to design a bespoke campaign plan
• Proactively identify and execute opportunities to improve and innovate the global campaign development process.

What excites us

• You have a minimum of 3-4 years of solid campaign management experience, ideally within the B2B FinTech, payments or SaaS industries.
• You have proven experience feeding a sales‑led go‑to‑market engine rather than self‑serve
• You possess exceptional project management skills and act as a natural coordinator who can manage resources across teams while balancing competing priorities in a fast‑paced environment.
• You are deeply customer‑centric with the ability to tailor content for different personas within large businesses, targeting mid‑market and enterprise accounts with complex buying committees.
• You are a proactive, solution‑focused "go‑getter" who is comfortable managing various stakeholders and pushing back respectfully when capacity is an issue.
• You are proficient in campaign related technologies such as CRM, MAP and ABM platforms.
  Nice to have but not mandatory: Spanish or French language skills

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid‑point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

The Good Stuff!

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12‑month period.
• Hybrid Working: Our hybrid model offers flexibility, with in‑office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life's great adventure.
• Time off:Annual holiday leave based on your location, supplemented by 3 volunteer days and 4 wellness days.

Life at GoCardless

We’re an organisation defined by our values; we start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it’s essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here’s where we stand:

• 45% identify as women
• 23% identify as Black, Asian, Mixed, or Other
• 10% identify as LGBTQIA+
• 9% identify as neurodiverse
• 2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report.

Sustainability at GoCardless

We’re committed to reducing our environmental impact and leaving a sustainable world for future generations. As co‑founders of the Tech Zero coalition, we’re working towards a climate‑positive future. Check out our sustainability action plan here.

Interested in building your career at GoCardless? Get future opportunities sent straight to your email.

At GoCardless we’re committed to fostering an inclusive and high‑performance culture built on trust and transparency.

To ensure you have a clear understanding of the compensation and potential growth for this opportunity, we’ve shared the full base salary pay range for this role. Please note, our approach is to offer salaries between the minimum and mid‑point of the range.

We want to manage expectations from the start, and if your application is successful you can discuss any questions around the pay range and salary with your Talent Partner.