Measurement Lead - Data-Driven Campaign Insights

Wpp; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Pension plans

Paid time off

Job summary

WPP Media seeks a Measurement Manager to design and implement media campaign measurement, delivering actionable insights to optimize campaigns and demonstrate impact to clients. You will collaborate with cross-functional teams, apply statistical methods, and present results with clarity.

The role emphasizes leadership, mentorship, and leveraging quantitative analytics across diverse media assignments. The successful candidate will have a strong statistics background, experience in analytics, and

Qualifications

• Advanced degree in a quantitative field (Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science).
• Experience applying measurement to media campaigns and ensuring statistical robustness.
• Experience in analytics, research or related field.
• Strong communication skills for both technical and non-technical audiences.
• Ability to lead cross-functional teams and guide others using project tools (Jira/Trello).
• Experience presenting data in an engaging, clear way.
• Training/mentorship or management experience.

Responsibilities

• Design and implement media campaign measurement, including Brand Lift Studies, A/B Testing, and Matched Market Testing.
• Deliver actionable insights to inform future campaigns and improve effectiveness.
• Design robust experiments to optimize performance.
• Collaborate with clients and wider teams to implement measurement and analytics.
• Collate and present incrementality results from media vendors to clients.
• Evaluate statistical robustness of measurement solutions and iterate to improve feasibility.
• Deliver best-in-class analytical capabilities across the Measurement team and explore new methods and tools.
• Leverage AI-related concepts for predictive modeling, optimization, and insights generation.

Skills

Statistics

Hypothesis testing

Data interpretation

Communication

Cross-functional collaboration

Mentorship/leadership

Problem solving

Education

Advanced degree in quantitative field

Tools

SQL/dbt

Job description

WPP Media seeks a Measurement Manager to design and implement media campaign measurement, delivering actionable insights to optimize campaigns and demonstrate impact to clients. You will collaborate with cross-functional teams, apply statistical methods, and present results with clarity.

The role emphasizes leadership, mentorship, and leveraging quantitative analytics across diverse media assignments. The successful candidate will have a strong statistics background, experience in analytics, and