Analytics Leader, Media Insights & Optimization

wppmedia; Greater London; Híbrido; GBP 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Descripción de la vacante

WPP Media is seeking an Associate Director in Analytics to lead an Analytics & Insights team, reporting to the Analytics Director. You will drive media effectiveness measurement, campaign analysis, and client communication to help brands grow value.

You will work with top advertisers like Airbnb, deploying measurement solutions and guiding stakeholders. You will manage a team of analysts, partner with data engineers, and shape automation and tooling strategy while delivering robust campaign

Formación

• Bachelor's degree in a quantitative field or related discipline.

Responsabilidades

• Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
• Lead the creation of clear, robust campaign reviews and insights, and show the wider team/clients how to improve effectiveness.
• Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.
• Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.
• Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies.
• Be a reliable day-to-day point of contact for clients and maintain robust client relationships.
• Coordinate with third-party vendors for assessment and management of bespoke measurement solutions.
• Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
• Translate complex data concepts for stakeholders and contribute to the company's data strategy.

Conocimientos

Statistics

Data analysis

SQL

Python

R

Data visualization

Stakeholder management

Project management

Mentorship

Communication

Educación

Bachelor's degree in a quantitative field

Herramientas

Jira/Trello

GCP

SA360

GA

Campaign Manager

DV360

Descripción del empleo

WPP Media is seeking an Associate Director in Analytics to lead an Analytics & Insights team, reporting to the Analytics Director. You will drive media effectiveness measurement, campaign analysis, and client communication to help brands grow value.

You will work with top advertisers like Airbnb, deploying measurement solutions and guiding stakeholders. You will manage a team of analysts, partner with data engineers, and shape automation and tooling strategy while delivering robust campaign