Global Analytics Director - Data-Driven Growth Leader

wppmedia; Greater London; Hybrid; GBP 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical & retirement plans

Paid time off and mental health days

Job summary

WPP Media is seeking an Analytics Director to lead on global client measurement, campaign analysis, and data-driven strategy. You will work with senior stakeholders, manage cross-functional analytics teams, and deliver insights that inform media investment decisions.

The role involves deploying advanced measurement approaches, mentoring analysts, and driving data-driven growth across global clients within a hybrid work setting. Strong communication and leadership are essential.

Qualifications

• Numerate with ability to interpret data and apply statistical tests
• Experience in analytics, measurement, data science, or related field
• Knowledge of applying measurement to media campaigns through Meta/Google and lift studies
• Strong problem-solving and critical-thinking abilities
• Excellent communication suitable for technical and non-technical audiences
• Project management using Jira/Trello and cross-functional collaboration

Responsibilities

• Build and apply deep understanding of marketing objectives to support account teams with measurement plans
• Lead creation of campaign reviews and insights to improve marketing effectiveness
• Develop understanding of measurement frameworks and design experiments to optimize performance
• Engage senior client marketing, analytics, and data leads as a strategic partner
• Collaborate with data engineering teams and set automation strategies for new tools
• Support the commercial health of client accounts through high-value analytics projects
• Translate complex data concepts for stakeholders and contribute to data strategy

Skills

Strong analytical skills

Excellent communication

Mentorship experience

Independent worker

Statistical testing

Education

Bachelor's degree in a quantitative field

Tools

SQL

R/Python

Job description

WPP Media is seeking an Analytics Director to lead on global client measurement, campaign analysis, and data-driven strategy. You will work with senior stakeholders, manage cross-functional analytics teams, and deliver insights that inform media investment decisions.

The role involves deploying advanced measurement approaches, mentoring analysts, and driving data-driven growth across global clients within a hybrid work setting. Strong communication and leadership are essential.