Global Analytics Director: Campaign ROI Leader

United States Digital Space LLC; Greater London; Hybrid; GBP 85,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking a senior Analytics leader for the Global Solutions Unit to drive data-driven decision making across campaigns for the Booking.com account. You will own the post-campaign analysis, ensure data integrity of the campaign data stack, and translate insights into actionable actions for ROI optimization across local markets.

Collaborating with planning, technology, and market teams, you will develop dashboards, maintain documentation, and mentor the Global Solutions team to elevate

Qualifications

• Experience in post-campaign analytics and ROI reporting.
• Ability to translate data into actionable insights for campaign optimization.

Responsibilities

• Lead post-campaign analysis workstream with comprehensive ROI reports.
• Utilize ROI insights to inform campaign strategy and budget allocation.
• Develop standardized reporting templates and dashboards for local markets.
• Identify trends and provide proactive recommendations for future campaigns.
• Present findings to senior management in a clear, concise manner.

Skills

Campaign analytics

Data infrastructure

Dashboards

Stakeholder communication

Education

Bachelor's degree or equivalent

Tools

Rubik data stack

Planning tools

Job description

WPP Media is seeking a senior Analytics leader for the Global Solutions Unit to drive data-driven decision making across campaigns for the Booking.com account. You will own the post-campaign analysis, ensure data integrity of the campaign data stack, and translate insights into actionable actions for ROI optimization across local markets.

Collaborating with planning, technology, and market teams, you will develop dashboards, maintain documentation, and mentor the Global Solutions team to elevate