Global AI Demand Gen Leader

IFS; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

IFS is seeking an experienced demand generation leader to drive AI-first marketing in a global enterprise software environment. You’ll own strategy, ABM programs, and field enablement across regions, industries, and time zones, with a hybrid London-based role.

You’ll partner with product marketing, leverage CRM and analytics, and build scalable programs that fuel pipeline while shaping messaging for complex buyers in manufacturing, energy, and services sectors.

Qualifications

• Proven experience in B2B enterprise software demand generation, sales, or GTM roles.
• Experience leading or building demand generation / BDR / market development teams.
• Strong understanding of enterprise sales processes and seller behavior.

Responsibilities

• Own the global AI demand generation strategy and translate it into programmatic initiatives - campaigns, call-out sessions, and targeted outreach programs.
• Lead, coach, and develop the demand generation and market development team, setting cadence, targets, and standards of excellence.
• Direct a net-new account motion into energy, utilities, manufacturing, aerospace, field service, and asset-intensive industries.
• Ensure AI messaging is industry-led and problem-focused, not purely product-driven.
• Establish and drive a structured global cadence for demand generation activity and pipeline reviews.
• Build and refine demand generation processes using data and analytics to optimize pipeline creation and conversion.

Job description

IFS is seeking an experienced demand generation leader to drive AI-first marketing in a global enterprise software environment. You’ll own strategy, ABM programs, and field enablement across regions, industries, and time zones, with a hybrid London-based role.

You’ll partner with product marketing, leverage CRM and analytics, and build scalable programs that fuel pipeline while shaping messaging for complex buyers in manufacturing, energy, and services sectors.