Hybrid AI-Driven Demand Gen Campaigns Specialist

IFS; England; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

IFS is seeking a marketer with a genuine curiosity for AI-driven demand generation to build hands-on experience executing campaigns for its Industrial AI portfolio. You will run multi-channel demand gen programs, help with performance data analysis, and support channel mix, audience segmentation, and reporting.

This execution-focused role rewards energy, organization, and fresh ideas, serving as an excellent launchpad for a growing B2B marketing career.

Qualifications

• Hands-on experience delivering demand gen campaigns across multiple channels.
• Experience in B2B tech marketing or agency/in-house environments.
• Ability to analyze performance data and translate insights into optimizations.
• Strong copy skills for ads and email messaging.
• Proven ability to manage multiple concurrent workstreams and priorities.

Responsibilities

• Run multi-region demand gen campaigns, overseeing planning, execution and optimization.
• Manage cross-channel accounts: email, paid social, digital, video.
• Select channels and tactics; segment audiences and plan budgets.
• Develop and test new approaches to improve engagement with target accounts.
• Build and maintain performance dashboards; report to stakeholders.

Skills

Demand generation

Campaign execution

Data analysis

Copywriting

Project management

Tools

Martech platforms

CRM

Marketing automation

ABM platforms

Job description

IFS is seeking a marketer with a genuine curiosity for AI-driven demand generation to build hands-on experience executing campaigns for its Industrial AI portfolio. You will run multi-channel demand gen programs, help with performance data analysis, and support channel mix, audience segmentation, and reporting.

This execution-focused role rewards energy, organization, and fresh ideas, serving as an excellent launchpad for a growing B2B marketing career.