ABM Manager: Global Account Demand Lead

Hawk; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Hawk seeks an ABM Manager to build and run our global account-based marketing program. You’ll craft 1:1 and tiered strategies, orchestrate multi-channel campaigns, and align closely with Sales and BDRs to drive brand awareness and demand generation.

You will design messaging, manage ad budgets, and measure performance across tiers, continually refining targets based on data and feedback from Sales. Join Hawk to shape our strategic ABM program.

Qualifications

• 3 years in B2B ABM or account-based demand generation.
• Hands-on experience of running account-targeted ads on LinkedIn Campaign Manager.
• Working knowledge of HubSpot for segmentation, campaign execution and reporting.
• A genuine strategic streak — able to reason about which accounts matter and what will move them.
• Experience working with BDRs and sales on account plans and outreach.
• Strong analytical skills to interpret engagement and pipeline data.
• Clear written communication for account plans and leadership reporting.

Responsibilities

• Define and maintain a tiered account model in partnership with Sales leadership.
• Select and prioritize target accounts within each tier using firmographic, intent and engagement data.
• Monitor intent and engagement signals to flag in-market accounts and adjust targeting.
• Refine the account list and tiering based on performance and sales feedback.
• Plan and run account-targeted advertising across LinkedIn, display and programmatic/intent platforms.
• Brief with Content and Product Marketing to develop account- and persona-relevant content.
• Sequence ads, content and outbound touches into multi-channel plays per tier.
• Manage ad budgets, allocating spend by tier and account priority.
• Keep messaging aligned with sales conversations and account plans.
• Run cadence with BDRs and account executives to align on target accounts.
• Brief BDRs on account plans and engagement signals so outbound is informed.
• Build feedback loops so sales and BDR input shapes messaging and creative.
• Act as the connective layer between Marketing activity and Sales follow-up.
• Track account engagement and report per-tier and per-account views.
• Define and track KPIs and reallocate budget across tiers and channels.

Skills

ABM strategy

LinkedIn ads

HubSpot

Analytical

Communication

Cross-functional

Tools

LinkedIn Campaign Manager

Programmatic/Display Platform

HubSpot

Job description

Hawk seeks an ABM Manager to build and run our global account-based marketing program. You’ll craft 1:1 and tiered strategies, orchestrate multi-channel campaigns, and align closely with Sales and BDRs to drive brand awareness and demand generation.

You will design messaging, manage ad budgets, and measure performance across tiers, continually refining targets based on data and feedback from Sales. Join Hawk to shape our strategic ABM program.