German Marketing Manager

Approach People Recruitment; Greater London; On-site; GBP 52,000 - 78,000; Full time

Benefits offered by this job

Startup perks

Travel to European hubs (Berlin)

Job summary

Approach People Recruitment’s client is seeking a German-speaking Marketing Manager based in London to lead marketing in the DACH region (Germany, Austria, Switzerland). You will craft localized campaigns across digital and IRL channels, partnering with creators and local brands while driving user acquisition and brand growth.

You’ll own the go-to-market strategy for Germany and the wider DACH region, work with founders and the creative team to tailor the brand voice, and bring a mix of creative

Qualifications

• Fluency in German and English (spoken & written).
• 3–5+ years of marketing experience.
• Experience running localized campaigns across Germany.
• Ability to build compelling stories and track ROI.
• Bold, fast-moving approach in a high-growth startup.
• Bonus: experience with influencers, creators, or online marketplaces.

Responsibilities

• Own the go-to-market strategy for Germany and the wider DACH region.
• Launch and grow localized marketing campaigns—from influencer activations to paid social and content.
• Identify and partner with creators, communities, and local brands.
• Drive user acquisition and engagement through performance-led marketing.
• Work closely with founders and creative teams to adapt brand voice for the DACH audience.

Skills

German language

Marketing strategy

Campaign management

Influencer marketing

Performance marketing

Analytics

Job description

Help Launch a Breakout Brand in the DACH Market

Our client is a fast-growing, VC-backed startup shaking up the way people buy, connect, and experience culture online. Already making waves in the UK and across Europe, they’re now setting their sights on the DACH region—and they need a bold, creative German-speaking Marketing Manager to lead the charge.

Based in London, you’ll be the voice of the brand in Germany, Austria, and Switzerland—crafting campaigns, building community, and making serious noise across digital and IRL channels.

What You’ll Be Doing

• Own the go-to-market strategy for Germany and the wider DACH region
• Launch and grow localised marketing campaigns—from influencer activations to paid social and content
• Identify and partner with creators, communities, and local brands
• Drive user acquisition and engagement through performance-led marketing
• Work closely with founders and creative teams to adapt brand voice for the DACH audience
• Be the in-house expert on German market culture, trends, and tone
• Fluency in German and English (spoken & written)
• 3–5+ years of marketing experience, ideally in a startup or consumer brand
• Experience running localized campaigns across Germany
• A mix of creative and analytical thinking—you can build a story and track ROI
• Confidence to own your domain and move fast in a high-growth environment
• Bonus if you’ve worked with influencers, creators, or online marketplaces

Why This Role?

• Shape a category-defining brand in a fresh, untapped market
• Join an ambitious team with big vision and great vibes
• Real ownership: bring your ideas to life without red tape
• Competitive salary + early equity + startup perks
• Regular travel to Berlin and other European hubs (if that’s your thing)

This is your chance to build something real in a company that’s going places.