Content Creator (German Speaking)

Major Players | B Corp™; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Major Players, the UK's leading digital, marketing, and creative talent agency, is seeking a German-speaking creator to lead its German-language ads for the DACH region. You will shape scripts, front the content on camera, and ensure everything in German feels native rather than translated.

You will also source and brief German-speaking UGC creators, brief editors, and collaborate with the strategy team to adapt concepts for a German audience in a fast-paced scale-up environment.

Qualifications

• Native or fluent German, with confidence speaking on camera and writing original copy.
• A strong content creation background, whether as a UGC/TikTok creator, in an in-house social role or within a performance marketing team.
• A good instinct for copywriting and for what makes an ad perform, not just look good.
• Experience briefing or managing creators is a big plus.
• Bonus: existing relationships with German-speaking creators, editing/design skills, or comfort digging into ad account data.

Responsibilities

• Write, concept and appear on camera in German-language paid social ads across Meta, TikTok and YouTube, from short punchy hooks through to longer-form scripts.
• Source, brief and manage German-speaking UGC creators, and give feedback grounded in performance data and brand guidelines
• Brief video editors and designers on German-language creative and review their output for cultural and linguistic fit
• Act as final sign-off on German-language ad creative before launch
• Partner with the creative strategy team to take winning concepts from other markets and adapt them for a German audience
• Keep a close eye on German consumer culture, social trends and competitor activity across DACH

Skills

German language fluency

On-camera performance

Copywriting

UGC/creators management

Content creation background

Performance marketing context

Job description

Are you a natural on camera, fluent in German, and obsessed with what makes an ad stop the scroll? A fast-scaling D2C brand is expanding into the DACH region and wants a German-speaking creator to lead its local voice.

This is part content creator, part creative strategist. You'll front the brand's German-language ads, shape the scripts and concepts behind them, and make sure everything going live in German feels native rather than translated.

Key Responsibilities

• Write, concept and appear on camera in German-language paid social ads across Meta, TikTok and YouTube, from short punchy hooks through to longer-form scripts
• Source, brief and manage German-speaking UGC creators, and give feedback grounded in performance data and brand guidelines
• Brief video editors and designers on German-language creative and review their output for cultural and linguistic fit
• Act as final sign-off on German-language ad creative before launch
• Partner with the creative strategy team to take winning concepts from other markets and adapt them for a German audience
• Keep a close eye on German consumer culture, social trends and competitor activity across DACH

Skills & Experience

• Native or fluent German, with confidence speaking on camera and writing original copy
• A strong content creation background, whether as a UGC/TikTok creator, in an in-house social role or within a performance marketing team
• A good instinct for copywriting and for what makes an ad perform, not just look good
• Experience briefing or managing creators is a big plus
• Bonus: existing relationships with German-speaking creators, editing/design skills, or comfort digging into ad account data

Personal Attributes

• Confident, natural and engaging on camera
• Self-starting and comfortable taking a brief from idea to delivery
• A sharp eye for brand consistency and detail
• Collaborative and communicative across internal teams and external creators
• Thrives in a fast-paced, ever-changing scale-up environment

Location & Workplace Policy

• Hybrid working, with 3 days a week in a central London office
• Open to UK-based candidates and those willing to relocate to London
• Visa sponsorship can be considered for the right candidate
• Fast-growing team with new starters joining regularly

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 32 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/