General Sales Manager

Cars2 Ltd; Wakefield; On-site; GBP 72,000 - 88,000; Full time

Benefits offered by this job

OTE salary up to £80k

33 days holiday

Job summary

Cars2 Ltd in Wakefield is seeking a hands‑on General Sales Manager to lead the sales team and drive ongoing success. You will manage a diverse portfolio, coach Sales Managers and Executives, and push for higher profitability and market share while maintaining exceptional customer service.

The role requires a dynamic, commercially focused leader with a track record in the motor trade and the ability to motivate teams under pressure.

Qualifications

• Proven background in the motor trade.
• Experience leading sales teams and managers.
• Strong customer-focused leadership and commercial acumen.

Responsibilities

• Lead, coach and motivate Sales Managers, Controllers and Executives to exceed targets.
• Manage departmental costs in line with KPIs.
• Maximise sales, profitability and market share.
• Drive improvements in customer satisfaction and ensure high standards of sales process.

Skills

Leadership

Communication

Negotiation

Organisational skills

Job description

GENERAL SALES MANAGER ROLES AVAILABLE IN WAKEFIELD

Due to exceptional growth at Cars2, we are seeking an experienced and driven General Sales Manager to lead our expanding sales team and continue our award‑winning success.

Cars2 is a fast‑growing motor retail group across West and South Yorkshire, representing a diverse and prestigious portfolio of global brands including Hyundai, SEAT, Renault, Dacia, MG, Nissan, OMODA, JAECOO, CHERY and Geely.

As our operation continues to grow, we are offering an exceptional opportunity for an ambitious, inspiring sales leader to take the helm and drive the department forward.

The Person

We are looking for a highly professional, dynamic, and commercially focused General Sales Manager with a proven background in the motor trade. The ideal candidate will:

• Lead by example with fairness, integrity, and a supportive leadership style.
• Be passionate about developing and motivating high‑performing teams.
• Demonstrate a customer‑centric approach and commitment to service excellence.
• Thrive under pressure while managing multiple and often competing priorities.

If you're driven, energetic, and eager to join a winning team, this role is for you.

Key Responsibilities

As a hands‑on and engaged GSM, you will:

• Lead, coach, and motivate a team of Sales Managers, Controllers, and Sales Executives to exceed business targets.
• Manage departmental costs in line with dealership KPIs.
• Maximise sales performance, profitability, and market share.
• Drive continual improvements in customer satisfaction.
• Ensure the sales process is followed to the highest standards.

Skills & Experience Required

To succeed in this role, you will need:

• Strong leadership skills with a track record of coaching and developing teams.
• Excellent communication, negotiation, and interpersonal abilities.
• High levels of organisation and adaptability.
• Up‑to‑date knowledge of employment practices and motor trade trends.

Joining Cars2 as General Sales Manager, you will receive:

• Salary up to £80,000 a year OTE
• 33 days holiday (including bank holidays)