General Sales Manager

Sandicliffe Ltd.; Lincoln; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Company vehicle

Employee discounts across vehicle,serv

Manufacturer training and leadership

Career progression within a growing so

EAP Scheme

Cycle to work scheme

Enhanced Paternity & Maternity

Supportive and collaborative working

Job summary

Sandicliffe Ltd in Lincoln is seeking an experienced General Sales Manager to lead our automotive sales operation, oversee new and used vehicle sales, and drive performance, profitability, and customer satisfaction.

You will develop a high-performing team, manage lead generation, pricing, and FCA compliance, and work with senior leadership to deliver an outstanding customer journey from enquiry to handover.

Qualifications

• Proven automotive sales management experience at senior level.
• Strong leadership and people development skills.
• Track record of sales growth and profitability.

Responsibilities

• Lead and manage the dealership's new and used vehicle sales operations.
• Drive sales performance, profitability, and achievement of departmental KPIs.
• Recruit, coach, develop, and motivate a high-performing sales team.
• Monitor and improve lead management, enquiry conversion, and customer retention.
• Ensure exceptional customer satisfaction and brand representation.
• Manage stock, pricing, and marketing activities to optimise sales opportunities.
• Oversee Finance & Insurance performance while maintaining FCA compliance.
• Analyse business performance and implement effective sales strategies.
• Build strong relationships with manufacturer partners and key stakeholders.
• Promote a positive, inclusive, and high-performance culture across the dealership.

Skills

Automotive sales leadership

People development

Sales growth & profitability

Communication & negotiation

Data analysis

Tools

Digital retailing platforms

Lead generation platforms

Job description

Are you an experienced automotive sales leader with a passion for developing high-performing teams and delivering exceptional customer experiences?

Due to continued growth, we are looking for a General Sales Manager to lead our sales operation in Lincoln, overseeing both new and used vehicle sales while driving performance, profitability, and customer satisfaction.

This is an exciting opportunity to join one of the UK's most established and respected motor retailers, representing leading automotive brands and helping shape the future success of our dealership.

About the Role

As General Sales Manager, you will be responsible for leading, motivating, and developing the sales team to achieve ambitious targets while maintaining the highest standards of customer service and compliance.

You will work closely with senior leadership to drive commercial success, maximise profitability, and ensure an outstanding customer journey from initial enquiry through to vehicle handover.

Key Responsibilities

• Lead and manage the dealership's new and used vehicle sales operations.
• Drive sales performance, profitability, and achievement of departmental KPIs.
• Recruit, coach, develop, and motivate a high-performing sales team.
• Monitor and improve lead management, enquiry conversion, and customer retention.
• Ensure exceptional customer satisfaction and brand representation.
• Manage stock, pricing, and marketing activities to optimise sales opportunities.
• Oversee Finance & Insurance performance while maintaining FCA compliance.
• Analyse business performance and implement effective sales strategies.
• Build strong relationships with manufacturer partners and key stakeholders.
• Promote a positive, inclusive, and high-performance culture across the dealership.

What We're Looking For

• Proven experience in automotive sales management, ideally as a General Sales Manager, Transaction Manager, Sales Manager, or Head of Sales.
• Strong leadership and people development skills.
• Demonstrable record of delivering sales growth and profitability.
• Excellent communication, negotiation, and coaching abilities.
• Commercial awareness with the ability to analyse and act upon performance data.
• Full UK driving licence.
• Knowledge of FCA regulations and motor finance processes.
• Strong understanding of digital retailing and lead generation platforms.

What We Offer

• Company vehicle
• Employee discounts across vehicle purchases, servicing, and parts.
• Manufacturer training and leadership development opportunities.
• Career progression within a successful and growing motor group.
• EAP Scheme
• Cycle to work scheme
• Enhanced Paternity & Maternity
• Supportive and collaborative working environment.

Why Join Sandicliffe?

At Sandicliffe, we believe our people are the driving force behind our success. We are committed to creating an inclusive workplace where everyone feels valued, respected, and able to achieve their full potential. We welcome applications from all backgrounds and experiences and are proud to be an equal opportunities employer.

We are committed to making our recruitment process accessible to all candidates. If you require any reasonable adjustments at any stage of the recruitment process, please let us know.

All employment offers are conditional upon the successful completion of relevant pre-employment checks.