General Manager Retail (Everton)

Fanatics, Inc.; Liverpool; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sports merchandise company in Liverpool seeks an experienced General Manager to oversee multiple retail locations, ensuring operational excellence and a premier fan experience. The ideal candidate will have over 5 years of retail management experience, exceptional leadership skills, and a deep understanding of customer experience. This role involves strategic oversight and team development, contributing to a dynamic and collaborative culture.

Benefits

Competitive benefits package

Collaborative culture

Focus on professional development

Qualifications

• 5+ years of progressive retail management experience.
• Proven experience in managing large teams across locations.
• Exceptional interpersonal and coaching skills.

Responsibilities

• Lead operations and performance direction of multiple retail locations.
• Ensure exceptional fan experience across all sites.
• Develop and implement strategic plans for growth.

Skills

Retail management experience

Team leadership

Customer experience understanding

Retail P&L management

Communication skills

Organizational skills

Tools

Microsoft Office Suite

Retail POS systems

Job description

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Job Description

At Fanatics Commerce, we're more than just a leader in licensed sports merchandise - we're a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview:

The General Manager will be responsible for leading the operations, performance, and strategic direction of multiple retail locations. This leadership role requires driving operational excellence, inspiring high-performing teams, and ensuring consistency in delivering an exceptional fan experience across all sites.

The General Manager will report to the Retail Operations Manager and will align business objectives and implement long-term initiatives that support growth, efficiency, and culture.

This position demands excellent multi-site management experience, the ability to operate with strategic oversight, and strong leadership qualities to foster consistency, accountability, and high performance across multiple teams and locations.

How you will make a difference:

• Execute company initiatives across multiple locations by setting clear objectives and aligning team priorities to ensure consistency and impact at each site.
• Develop and implement strategic, forward-thinking plans that drive growth and operational excellence across all stores.
• Uphold and promote the BOLD principles, ensuring they are embedded consistently throughout all locations and teams.
• Lead payroll planning and resource allocation across stores, optimising productivity and ensuring completion of key tasks (e.g., shipment, merchandising, inventory management) within budget and timelines.
• Monitor revenue and SGA goals across sites, partnering with leadership to drive profitability through informed decision-making and strategic prioritisation.
• Ensure uniform operational and merchandising standards are upheld at every store, maintaining brand integrity and enhancing the fan experience.
• Deliver multi-site operational excellence while managing controllable expenses to ensure positive contribution margins across all locations.
• Build and nurture high-performing teams, fostering a culture of excellence, engagement, and accountability that translates into a best-in-class fan experience.
• Lead the recruitment, development, and succession planning of store leaders and team members; build a cross-site talent pipeline that supports internal growth and long-term success.
• Create a collaborative and rewarding environment where staff across all stores feel valued, supported, and inspired to develop in alignment with Fanatics' talent goals.
• Provide regular, constructive feedback to team members and leadership across locations in a timely, respectful, and motivational manner.
• Leverage performance management tools and processes to maintain consistency, drive results, and hold individuals and teams accountable to high standards.

What you bring to the team:

• 5+ years of progressive retail management experience, including Flagship or multi-site oversight.
• Proven experience in managing large teams across different locations.
• Deep understanding of customer experience, retail sales metrics, and operational excellence.
• Strong business acumen and working knowledge of retail P&L management.
• Ability to build culture and consistency across teams.
• Highest level of integrity and ethics, both professional and personal
• Highly organised and strategic, with a hands-on approach to leadership.
• Exceptional interpersonal, coaching, and communication skills.
• Demonstrated proficiency in Microsoft Office Suite and retail POS systems.
• Flexibility to travel between sites and work evenings/weekends as required.
• Demonstrated ability to achieve goals and assigned tasks while leading others to do the same allowing for process efficiencies
• Proven ability to effectively present store to the customer every day by leveraging business metrics in driving performance
• Proficiency in understanding the customer base to ensure actions taken are in support of maximising customer loyalty and profits
• Strong knowledge of retail math including P&L mechanics
• Strong verbal and written communication skills
• Ability and experience providing clear direction to guide employee actions while offering support and follow up as necessary
• Demonstrated capability to hold self and others accountable; experience in monitoring performance to ensure results are delivered

At Fanatics, we value transparency and honesty. If you don't meet every single requirement, that's okay - we still want to hear from you! We believe in the power of diverse experiences and talents. If you're excited about the role and confident that you can contribute, don't hesitate to apply. We're genuinely interested in how your unique skills and perspective can help us build something amazing together.

Where you will work and what is required:

• Liverpool

What is in it for you:

Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you'll be empowered to help shape our culture that celebrates both individual and team successes.

Benefits: At Fanatics, we're dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.