General Manager

Marshall Motor Group; Reading; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Company car

Private healthcare

Annual leave

Life assurance

Pension

Employee discounts

Job summary

Marshall Volkswagen Reading is seeking a General Manager to drive performance across both the Passenger Car dealership and Commercial Van Centre in Reading. You will be responsible for selling, aftersales and overall customer experience, ensuring operational excellence and sustained growth.

The role requires strategic leadership, strong commercial acumen and the ability to lead and develop teams while delivering high CSI scores and embedding our values across the site.

Qualifications

• You’ll have previous General Manager experience in dealership operations.
• Strong leadership, planning and people development.
• Stakeholder management and ability to influence at all levels.
• Customer-focused with drive to achieve high CSI scores.

Responsibilities

• Oversee the performance of both stores (Sales and Aftersales).
• Lead, motivate and develop management teams to meet financial, operational and customer targets.
• Collaborate with Regional Directors and Franchise Director to align with group objectives and manufacturer expectations.
• Lead local marketing, growth strategy and staff development across the site.

Job description

About The Role

General Manager

Marshall Volkswagen Reading

Competitive basic salary | Generous OTE Scheme + company car + private fuel + private healthcare; 25 days’ annual leave + bank holidays (increases with service); Life assurance & pension scheme; Discounts on car purchase, servicing & more; Access to exclusive shopping and lifestyle perks.
Full-time | 45 hours per week, Monday to Friday

This is an exciting dual-site opportunity, supporting both our Passenger Car dealership and Commercial Van Centre. Working across both locations, you will play a key role in delivering an exceptional experience for customers and colleagues, while supporting the continued success and growth of both operations.

In this role

• You’ll have full accountability for the performance of both stores, overseeing both the Sales and Aftersales departments.
• You will lead, motivate, and develop your management teams, supporting them to meet and exceed financial, operational, and customer satisfaction targets.
• You will work closely with your Regional Directors and Franchise Director, in ensuring that every part of the business is aligned with group objectives, manufacturer expectations, and industry compliance.
• You’ll also take the lead on local marketing, commercial growth strategy, and staff development across the site.

We're looking for

• Someone with previous General Manager experience and a solid understanding of dealership operations.
• Someone commercially astute, who can drive business performance through effective planning, leadership, and people development.
• Someone with stakeholder management and the ability to lead and influence at all levels.
• Someone who has a customer focused mindset, with the drive to achieve high CSI scores and build long-term loyalty.
• Someone with good problem-solving skills and an analytical approach to data, forecasting and performance management.
• Most importantly, a role model who lives and breathes our values.

About us

At Marshall Motor Group, we're proud to represent over 25 leading car, van, truck and motorbike brands across more than 130 stores in England. We're also part of the Constellation Automotive Group, home to some of the most well-known brands in the automotive industry, including webuyanycar, cinchandBCA. Our team is over 4,000 strong and receives excellent pay packages and fantastic benefits in an environment centred around integrity,respectandinnovation.

We want to hear from people with a customer-centric, can-do attitude who are ready to drive their career – and our company – forward.

What will we offer you for your commitment to us

• Performance rewards:Competitive bonus scheme, based on multiple achievable elements.
• Full tailored training:We will provide a selection of digital learning, some chosen by us to prepare you in the best possible way for your role, as well as some chosen by you for your continued development.
• Career development:Ongoing manufacturer training and development pathways across the Group.
• Financial security:Life insurance, contributory pension.
• Exclusive perks:Discounts and rewards via a dedicated employee platform.

At Marshall Motor Group, our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees. This includes promotion and training, and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief, or disability.