GA4 & GTM Analytics Lead | Data Studio Expert

GlowMetrics; Belfast City District; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Flexible hybrid working

Health & wellbeing benefits

Additional leave

Collaborative culture

Job summary

GlowMetrics is a specialist digital analytics and data-driven marketing agency. We help clients improve how they collect, understand and use their data through measurement planning, implementation and reporting.

We are seeking an experienced Digital Analytics Specialist to plan, implement and deliver measurement projects across a varied client portfolio. You’ll work hands-on with GTM, GA4, and Data Studio, alongside our analytics, strategy and account teams.

Qualifications

• At least three years’ commercial experience in digital analytics or a closely related technical measurement role.
• Strong hands-on experience with Google Tag Manager and Google Analytics 4.
• Demonstrable experience planning, implementing and testing website tracking.
• Experience configuring GTM tags, triggers, variables and data layer-based implementations.
• Experience implementing and troubleshooting GA4 events and ecommerce tracking.
• Experience auditing analytics implementations and diagnosing tracking or data quality issues.
• Practical experience building reports and dashboards in Data Studio.
• A good understanding of digital marketing measurement and conversion tracking.
• Strong analytical and problem‑solving skills.
• Excellent attention to detail and a methodical approach to testing.
• Strong written and verbal communication skills.
• Experience managing multiple projects, priorities or client requirements.

Responsibilities

• Create measurement plans based on client objectives, KPIs and reporting requirements.
• Build, configure and maintain tracking through Google Tag Manager.
• Implement and configure GA4 events, ecommerce tracking and custom dimensions.
• Audit existing GA4 and GTM implementations to identify errors, gaps and opportunities for improvement.
• Troubleshoot tracking and data quality issues across websites and marketing platforms.
• Work with developers to define, document and test data layer requirements.
• Implement and test conversion tracking across platforms including Google Ads, Meta, Microsoft Ads and TikTok.
• Support projects involving consent management, Google Consent Mode, Enhanced Conversions, server-side tagging and other evolving measurement technologies.

Skills

Three years’ experience

Hands-on GTM

GA4

Data Studio

Analytics audits

Conversion tracking

Reporting dashboards

Data quality

Communication

Project management

Problem solving

Tools

Google Tag Manager

Google Analytics 4

Data Studio

BigQuery

Job description

GlowMetrics is a specialist digital analytics and data-driven marketing agency. We help clients improve how they collect, understand and use their data through measurement planning, implementation and reporting.

We are seeking an experienced Digital Analytics Specialist to plan, implement and deliver measurement projects across a varied client portfolio. You’ll work hands-on with GTM, GA4, and Data Studio, alongside our analytics, strategy and account teams.