Founding GTM

TechTree; Greater London; Hybrid; GBP 120,000 - 240,000; Full time

Job summary

TechTree is hiring its first commercial hire in London, working directly with the founders to build the GTM motion from zero. You will sell hands-on to brokers, define target lists, pitches, pricing, and the sales cycle.

You will own the plan and then hire the team that runs it. The focus is on enterprise deals with top brokers in the City of London, with five days in the office and client work on site. The commission plan is tailored to the person who takes the role.

Qualifications

• Sold enterprise deals yourself, not just managed sellers.
• Build a GTM function from zero.
• Own and define the sales process from target lists to pricing.

Responsibilities

• Turn early customer conversations into a repeatable sales process.
• Sell hands-on to brokers and define the GTM motion.
• Set the plan and hire the team that runs it.
• Own the GTM function, including targets and comp plan.

Skills

Enterprise sales

GTM strategy

Independent selling

Job description

The $3T commercial insurance market runs on email threads and spreadsheets. Our client is building the AI agent layer that fixes this: submission intake, data extraction, insurer outreach, quote comparison. Brokers cover more ground without ripping out the systems they already use.

They started in April and are already live with 3 of the top 10 global brokers (over $150B combined market cap), backed by leading European and American investors. The founders closed every one of those deals themselves.

Before this, their CEO ran deployment at another AI company, where he personally closed four of the top ten players in that category and took revenue from zero to seven figures inside a year.

The role

First commercial hire, working directly with the founders. You sell hands-on to brokers and define the GTM motion as you go: target list, pitch, sales cycle, pricing.

The market is unusually concentrated. Around 20 companies matter, most of them within a mile of each other in the City of London, with 10 to 20 relevant buyers inside each - 200 to 400 people in total, and it is the entire universe. You can learn all of them, and you should. Full deployments are priced on the value they create and land in the £1-4M range.

You will work directly with the founders and turn early customer conversations into a repeatable sales process.

What they're looking for

Someone who has sold, not only managed sellers: you have closed enterprise deals yourself, worked without a playbook or a support function around you, and want to build a GTM function from zero.

This year's measure is how many of the top 20 brokers they are working with, not a revenue target. The commission plan is written with the person who takes the role. There is no inherited territory or existing playbook; you set the plan, then hire the team that runs it.

Insurance experience is not required. These deals are won on judgement and relationships rather than domain knowledge, and the domain is taught on the job.

What they offer

Ownership of the GTM function: targets, comp plan, pricing approach and the first hires into the team

Working directly with founders who have closed clients from the top 10 in the industry themselves

Five days a week in office in London Vauxhall, plus regular time on client sites

Process

Intro call with TechTree, then a call with the CEO and co-founder, then a half day in person including a case study.