Food Digital Analytics Lead

Marks and Spencer; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Colleague discount

Discretionary bonus schemes

Pension scheme

Welcome induction and training

Wellbeing support

Volunteer day

Job summary

Marks & Spencer is seeking a Lead Food Digital Analyst for M&S Online to quantify and optimise Food Digital impact, linking online engagement with in-store behaviour and driving data-informed decisions across insight, analytics, automation, and Power BI reporting.

You will develop metrics, manage customer journey datasets, and work across Digital, CRM, and Marketing to grow Food transactions and sales. Hybrid work and comprehensive perks are offered.

Qualifications

• Strong analytical and problem-solving mindset with both non-reporting and reporting experience.
• Proven track record delivering actionable insights for growth.
• Experience with large-scale customer datasets and analytics languages (SQL, PySpark, Python).

Responsibilities

• Strategic Customer Insights – Championing customer behaviours and opportunities across the customer journey, providing actionable recommendations and driving decision making
• Insight development – Maintaining and developing the data pipeline and customer journey datasets that enable measurement of the Food customer journey across digital and in-store channels.
• Metric development – Defining and building metrics to capture the quality and impact of online activity. Causally quantify the incremental in-store sales driven by Food Digital.
• Digital marketing – Identifying which traffic sources deliver the highest subsequent spend and use digital journey data to improve CRM personalisation.
• Digital experience optimisation – Promote opportunities to optimise key sections of the Food Digital experience and measure the effectiveness of different content types in driving engagement and in-store actions.

Skills

SQL

PySpark

Python

Stakeholder management

Tools

Power BI

DAX

Job description

Marks & Spencer is seeking a Lead Food Digital Analyst for M&S Online to quantify and optimise Food Digital impact, linking online engagement with in-store behaviour and driving data-informed decisions across insight, analytics, automation, and Power BI reporting.

You will develop metrics, manage customer journey datasets, and work across Digital, CRM, and Marketing to grow Food transactions and sales. Hybrid work and comprehensive perks are offered.