Lead Food Digital Analyst

Marks and Spencer; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Colleague discount

Discretionary bonus schemes

Pension scheme

Welcome induction and training

Wellbeing support

Volunteer day

Job summary

Marks & Spencer is seeking a Lead Food Digital Analyst for M&S Online to quantify and optimise Food Digital impact, linking online engagement with in-store behaviour and driving data-informed decisions across insight, analytics, automation, and Power BI reporting.

You will develop metrics, manage customer journey datasets, and work across Digital, CRM, and Marketing to grow Food transactions and sales. Hybrid work and comprehensive perks are offered.

Qualifications

• Strong analytical and problem-solving mindset with both non-reporting and reporting experience.
• Proven track record delivering actionable insights for growth.
• Experience with large-scale customer datasets and analytics languages (SQL, PySpark, Python).

Responsibilities

• Strategic Customer Insights – Championing customer behaviours and opportunities across the customer journey, providing actionable recommendations and driving decision making
• Insight development – Maintaining and developing the data pipeline and customer journey datasets that enable measurement of the Food customer journey across digital and in-store channels.
• Metric development – Defining and building metrics to capture the quality and impact of online activity. Causally quantify the incremental in-store sales driven by Food Digital.
• Digital marketing – Identifying which traffic sources deliver the highest subsequent spend and use digital journey data to improve CRM personalisation.
• Digital experience optimisation – Promote opportunities to optimise key sections of the Food Digital experience and measure the effectiveness of different content types in driving engagement and in-store actions.

Skills

SQL

PySpark

Python

Stakeholder management

Tools

Power BI

DAX

Job description

We are seeking a highly skilled and innovative Lead Food Digital Analyst to join M&S Online. The role quantifies and optimises the impact of Food Digital by connecting online engagement with in-store behaviour, enabling data-driven decisions that grow Food transactions and sales. It spans insight, analytics, automation and some Power BI report development.

All the details

What You’ll Do

• Strategic Customer Insights – Championing customer behaviours and opportunities across the customer journey, providing actionable recommendations and driving decision making
• Insight development – Maintaining and developing the data pipeline and customer journey datasets that enable measurement of the Food customer journey across digital and in-store channels.
• Metric development – Defining and building unique metrics to capture the quality and impact of online activity. Causally quantify the incremental in-store sales driven by Food Digital.
• Digital marketing – Identifying which traffic sources deliver the highest subsequent spend and use digital journey data to improve CRM personalisation.
• Digital experience optimisation – Promote opportunities to optimise key sections of the Food Digital experience and measure the effectiveness of different content types in driving engagement and in-store actions.

Who You Are

• Strong analytical and problem-solving mindset – owning and delivering analytical insight in both a non-reporting and reporting setting.
• Proven track record of delivering actionable and engaging insight – working with stakeholders to frame problems and present back to drive growth.
• Extensive experience working with large-scale Customer orientated datasets. Application of key analytical languages - SQL, PySpark, Python for analytics and automation. Power BI experience – Visualisation, DAX.
• Experience of shaping analytical direction, defining how success should be measured and developing new metrics/frameworks to support decision making
• Strong collaborator and communicator, comfortable working across Business Teams, Product Teams, Platforms and Engineering

What'sin It For You

• After completing your probationary period,you’llreceive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personalobjectivesand our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazingperksand discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/6 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or causeyou'repassionate about through a dedicated day away from work.

Everyone'swelcome

We are ambitious about the future of retail.We’redisrupting,innovatingand leading the industry into a more conscientious, inspiring digital era.We’retransforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues,customersand suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feelyou'dbenefitfrom any support or reasonable adjustments during any stage of the recruitment process, pleasedon’thesitate to let us know when completing your application.

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