First-Ever Shopper Marketing Lead

Better Placed; West Midlands; Presencial; GBP 55.000 - 75.000; Jornada completa

Descripción de la vacante

Better Placed in the United Kingdom seeks a commercially minded Shopper Marketing Manager to own shopper marketing across Retail and Convenience. This is the first completely shopper-focused hire, offering autonomy to shape the function and establish how shopper marketing works within the business.

You will work with Sales, Brand and Commercial teams to turn shopper insight into activations that drive both brand and customer growth, while owning budgets and measuring impact for continuous

Formación

• Experience in FMCG shopper marketing or trade marketing.
• Experience with Retail and/or Convenience customers.
• Ability to translate shopper insights into activations.
• Commercial mindset with ability to link activity to business outcomes.
• Comfort in moving between strategy and execution.

Responsabilidades

• Own shopper marketing strategy across Retail and Convenience.
• Develop shopper agendas and best-in-class ways of working.
• Build shopper plans connecting brand Strategy, customer priorities and shopper behaviour.
• Collaborate with Sales, Brand and Commercial to drive growth.
• Translate insights into activations that drive awareness, consideration and sales.
• Own shopper budgets and measure performance to improve approach.

Conocimientos

Shopper marketing

Trade marketing

Customer marketing

Strategy to execution

Cross-functional collaboration

Budget management

Descripción del empleo

Better Placed in the United Kingdom seeks a commercially minded Shopper Marketing Manager to own shopper marketing across Retail and Convenience. This is the first completely shopper-focused hire, offering autonomy to shape the function and establish how shopper marketing works within the business.

You will work with Sales, Brand and Commercial teams to turn shopper insight into activations that drive both brand and customer growth, while owning budgets and measuring impact for continuous