Field marketing manager in SaaS

Kaltura; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid, London office presence

25 days leave annually

Pension scheme

Group life insurance + Vitality Health

Mental health program

Personal and professional development

Occasional long weekends

Job summary

Kaltura is seeking a Senior Marketing Manager to lead field marketing across EMEA. You will translate regional sales priorities into campaigns, events, and experiences that build relationships, create demand, and move opportunities forward.

This role involves travel across EMEA to support events and connect with customers in person. You’ll collaborate with Sales, Product Marketing, Content, and Digital teams to adapt global campaigns for EMEA, applying strategic thinking and hands-on execution

Qualifications

• 4+ years of experience in B2B field marketing, regional marketing, or demand generation.
• Experience driving pipeline and supporting sales goals from plans to execution.
• Strong event and project management skills with executive events experience.
• Experience managing budgets, agencies, vendors, partners, and sponsorships.
• Excellent cross-functional communication and ability to align with Sales and regional teams.
• Data-driven and tech-savvy mindset, proficient with AI tools for marketing optimization.

Responsibilities

• Own the regional marketing plan: Build and execute quarterly field marketing plans aligned with sales priorities.
• Drive demand and pipeline: Develop integrated campaigns, events, and partner programs.
• Partner with Sales: Align messaging with regional leaders and activate priority accounts.
• Lead events and experiences: Plan trade shows, executive dinners, industry conferences, and custom experiences.
• Travel to key events to oversee execution and follow-up.
• Connect regional and global programs: Adapt global campaigns for EMEA with Product Marketing, Content, and Digital teams.
• Use AI thoughtfully: Improve research, planning, content, personalization, and reporting.
• Measure and improve performance: Track leads, conversions, pipeline, and share insights.

Skills

B2B field marketing

Pipeline generation

Campaign management

Event planning

Cross-functional collaboration

Travel readiness

Data-driven decisions

English fluency

Job description

Описание

We’re looking for a Senior Marketing Manager to lead field marketing across EMEA. In this role, you’ll turn regional sales priorities into campaigns, events, and experiences that build relationships, create demand, and move opportunities forward. You’ll work closely with Sales, bringing both strategic thinking and hands-on execution to a diverse region. This role involves travel across EMEA to support events, meet with regional teams and partners, and connect with customers in person.

Задачи

• Own the regional marketing plan: Build and execute quarterly field marketing plans aligned with EMEA sales priorities, target accounts, and revenue goals.
• Drive demand and pipeline: Develop integrated campaigns, events, and partner programs that generate qualified leads and accelerate existing opportunities.
• Partner with Sales: Work closely with regional sales leaders and account teams to identify opportunities, align messaging, and activate priority accounts.
• Lead events and experiences: Plan and execute trade shows, executive dinners, industry conferences, and custom experiences.
• Travel to key events to oversee execution, engage with stakeholders, and ensure strong follow-up.
• Connect regional and global programs: Adapt global campaigns for EMEA markets and collaborate with Product Marketing, Content, and Digital teams to deliver relevant, consistent messaging.
• Use AI thoughtfully: Apply AI tools to improve research, planning, content development, personalization, and reporting. Test new workflows while maintaining quality and accuracy.
• Measure and improve performance: Track lead quality, conversion, pipeline creation, and pipeline influence. Share insights and use results to refine future programs.
• Manage partners, vendors, and budget: Negotiate sponsorships, oversee external partners, and manage regional spend with clear reporting and accountability.

Требования

• 4+ years of experience in B2B field marketing, regional marketing, or demand generation, ideally in enterprise technology or SaaS.
• Proven experience driving pipeline and supporting sales goals, from building marketing plans and campaigns to execution, follow-up, and performance analysis.
• Strong event and project management skills, including experience with industry events and executive experiences.
• Experience managing budgets, agencies, vendors, partners, and sponsorships.
• Strong cross-functional and communication skills, with the ability to partner closely with Sales and regional teams and manage multiple priorities.
• Data-driven and tech-savvy mindset, including hands-on use of AI tools to improve marketing effectiveness; fluent English and willingness to travel regularly across EMEA.

Условия

This is a hybrid role, with a minimum expectation of one day per week in our London office.

• Hybrid, flexible work environment
• 25 days of leave annually
• Pension scheme
• Group life insurance + Vitality Health Insurance
• Mental health program
• Personal and professional development programs
• Occasional cross-company long weekends