Enterprise Field Marketing Manager

Stripe; Greater London; On-site; GBP 70,000 - 120,000; Full time

Job summary

United States Digital Space LLC in London is seeking an experienced UK Enterprise Marketing Manager to shape and execute the UK marketing strategy in close partnership with sales, driving demand and pipeline.

You will lead field marketing, ABM, and regional campaigns, use data to optimize performance, and represent the company at events and conferences across the UK.

Qualifications

• 7+ years of relevant B2B marketing experience in the UK Enterprise Technology market.
• Proven track record of defining and executing B2B marketing strategies.
• Strong written and verbal communication, ability to convey complex topics simply.
• Experience tailoring marketing content for enterprise clients.
• Excellent organization and project management; manage multiple projects.
• Experience leveraging agency resources.
• Understanding CRM/Salesforce, ABM, events marketing and email tactics.

Responsibilities

• Craft enterprise marketing strategy and execute field marketing programs across enterprise customer segments, with emphasis on industry focused programs.
• Own key business and revenue metrics across the sales funnel (pipeline) and customer growth and retention.
• Lead local Customer Marketing programs, from case study creation to customer speaking engagements.
• Partner with EMEA demand generation and product marketing to refine targeting and content.
• Define and execute full funnel UK marketing plans including digital marketing, demand generation campaigns, ABM, executive engagement, virtual and in-person field events, and third party tradeshows and conferences as well as amplifying the company brand with users’ voices through case study production.
• Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts.
• Be creative in finding new ways of advising a diverse range of enterprise personas about the value the company brings to businesses.

Skills

B2B marketing

UK Enterprise Tech

Field marketing

ABM

Multi-channel

CRM/Salesforce

Content localization

Data analysis

Tools

Salesforce CRM

Marketing automation

Job description

Who we areAbout the company

the company is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use the company to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The the company EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for the company. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.

What you’ll do

You’ll be part of the EMEA Marketing team and be able to craft our enterprise and industry marketing strategy for the UK market while developing a strong trusted relationship working hand-in-hand with sales teams to drive successful user outcomes. The UK Enterprise Marketing Manager will define and execute field marketing program activations for integrated campaigns, targeted regional campaigns aligned to sales priorities, mid-funnel programs to accelerate leads and pipeline, high-tough programs, and Account Based Marketing. The ideal candidate is data-driven, and has an unbridled passion for working hand-in-hand with sales teams to drive successful user outcomes. As a key member of the EMEA Marketing team, this is a great opportunity to build and have an impact on the business.

Responsibilities

• Craft enterprise marketing strategy and execute field marketing programs across enterprise customer segments (established enterprises, digital native businesses, software platforms), with emphasis on industry focused programs while solidly collaborating across key GTM stakeholders.


• Own key business and revenue metrics across the sales funnel (pipeline) and customer growth and retention.


• Lead local Customer Marketing programs, ranging from case study creation to customer speaking engagements.


• Partner with EMEA demand generation and product marketing to refine our targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets and programs to drive demand.


• Define and execute full funnel UK marketing plans including digital marketing, demand generation campaigns, sales prospecting programs and ABM, executive engagement, virtual and in-person field events, and third party tradeshows and conferences as well as amplifying the company brand with users’ voices though case study production.


• Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts.


• Be creative in finding new ways of advising a diverse range of enterprise personas about the value the company brings to businesses.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 7+ years of relevant B2B marketing experience in the UK Enterprise Technology market across multiple customer segments including specific experience with localizing global content, event management, field marketing, Account-based marketing and multi-touch campaigns to generate demand.


• Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs.


• Strong written and verbal communication skills, including being able to convey complex topics with simplicity.


• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies.


• Superb organization and project management skills and the capacity to manage multiple complex projects at once.


• Experience scaling through/and or leveraging agency and contractor resources.


• Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing and email marketing tactics and technology

Preferred qualifications

• A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment.


• Experience marketing B2B cloud services and/or software solutions.


• Excellent analytical skills and the ability to craft actionable insights from complex data.


• Resourceful, creative and dedicated to achieving operational and creative excellence.


• Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.


• Demonstrated success delivering marketing programs with and through consulting and technology partners.