Field Marketing Manager

Topdesk; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Topdesk in the United Kingdom is seeking a Field Marketing Manager to own the regional GTM plan end to end, in true partnership with the regional Sales leader, and to be accountable for the pipeline the plan is built to deliver.

You will lead the regional field marketing program: managing events, demand gen, and a full funnel; own regional targets for leads, MQLs, SQLs and pipeline; localize global campaigns for ICPs and buyer personas, and ensure rigorous post-event follow-up to feed insights

Qualifications

• Proven experience in field marketing, events, or integrated demand gen, ideally multi-region.
• Experience in B2B SaaS; track record building and managing a full event portfolio.
• Confident operating rhythm: planning, prioritization, and stakeholder management.
• Comfortable owning a number alongside Sales, not just reporting on activity.

Responsibilities

• The regional field marketing plan and calendar in full.
• Program and event selection, budget, and execution for your territory.
• Regional pipeline and funnel metrics, jointly with your Sales leader.
• Localise global campaign briefs for ICP, language, and buyer personas.
• Select and run regional events, executive dinners, webinars, and shows with a clear activation playbook.
• Own post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and Content.

Skills

Field marketing

Events

Demand Gen

Multi-region

Planning

Stakeholder management

Job description

What are you going to do as Field Marketing Manager?

The marketing leader of your territory - you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you're accountable for the pipeline that plan is built to deliver.

• Lead the Sales & Marketing relationship for your region: pipeline and forecasting calls, co-owned funnel metrics, agreement on what a qualified lead looks like
• Own lead, MQL, SQL, and pipeline targets for your region, tracked by new logo vs. upsell
• Run the quarterly work-back process with your Sales leader: turn the bookings target into a pipeline plan and close the gap
• Build the full-year regional GTM plan bottom-up, combining global direction with local market knowledge and pipeline targets
• Adjust the plan quarterly as a living document; decide which programs and events are worth your region's time within budget
• Localise global campaign briefs and GTM launches for your region's ICP, language, and buyer personas
• Select and run regional events, executive dinners, webinars, and shows with a clear activation playbook and meeting targets
• Own post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and Content

What you'll own

• The regional field marketing plan and calendar in full
• Program and event selection, budget, and execution for your territory
• Regional pipeline and funnel metrics, jointly with your Sales leader

What success looks like (in the first 6-12 months)

• Your region's GTM plan is built, aligned with Sales, and generating the pipeline it was designed to
• Sales leadership sees you as a co-owner of the number, not a support function
• Your events and campaigns clearly outperform a generic global rollout

Are you our new Field Marketing Manager?

Required experience & strengths

• Proven experience in field marketing, events, or integrated demand gen, ideally multi-region
• Experience in B2B SaaS; track record building and managing a full event portfolio
• Confident operating rhythm: planning, prioritization, and stakeholder management
• Comfortable owning a number alongside Sales, not just reporting on activity

What we offer

• 26 days of holiday per year, plus public holidays and your birthday off
• Workplace flexibility: a hybrid of home/office working to suit your needs
• 10 to Grow: An annual training budget equivalent to 10% of your basic salary to be used on a wide variety of training opportunities
• Generous pension scheme with company contributions up to 8%
• Enhanced parental leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid carer leave, and 2 volunteering days
• An exciting, supportive, international, and multicultural environment that prioritizes employee wellbeing and a healthy work-life balance

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