Field Marketing Manager EMEA - Global SaaS

Principle; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading SaaS company is seeking a Field Marketing Manager EMEA to develop and drive industry marketing strategy across the region. This role requires collaboration with various marketing teams and stakeholders to ensure marketing programmes are effective and impactful. The ideal candidate has proven B2B enterprise marketing experience and a strong background in industry marketing. This position offers visibility across EMEA and global teams, as well as the opportunity to shape industry marketing strategies at scale.

Qualifications

• Proven B2B enterprise marketing experience at regional or global level.
• Strong background in industry or segment marketing.
• Comfortable influencing senior stakeholders without direct authority.

Responsibilities

• Own and drive EMEA industry marketing strategy and plans.
• Partner with country field marketing teams and industry advisors.
• Act as the EMEA interface to Global Industry Marketing.
• Define and lead scalable industry marketing programmes.
• Lead industry marketing enablement across teams.
• Track industry and segment performance, identify gaps.

Skills

B2B enterprise marketing experience

Industry or segment marketing

Influencing senior stakeholders

Working across complex organizations

Data-driven mindset

Job description

Field Marketing Manager EMEA - Global SaaS

• London – Hybrid 3 days
• Contract : 12 months

We’re looking for a senior EMEA Industry Marketing Lead to shape and drive industry marketing strategy across the region.

This is a regional orchestration role — not a country marketer and not a hands‑on campaign executor. You’ll sit at the centre of Global, Regional, and Country marketing, making sure industry strategy, programmes, and content actually land and perform in EMEA.

What you’ll be doing

• Own and drive EMEA industry marketing strategy and plans
• Partner with country field marketing teams and industry advisors to align on priorities and market needs
• Act as the EMEA interface to Global Industry Marketing, ensuring consistency and relevance
• Define and lead scalable industry marketing programmes and core contentWork with campaign, digital, channel, and field teams to identify and close content gaps
• Lead industry marketing enablement across field marketing, sales, and functional teams
• Ensure programmes and content are adopted and used in local markets
• Track industry and segment performance, identify gaps, and optimise

What we’re looking for

• Proven B2B enterprise marketing experience at regional or global level
• Strong background in industry or segment marketing
• Comfortable influencing senior stakeholders without direct authority
• Confident working across complex, matrixed organisations
• Data-driven, commercially minded, and not afraid to challenge

Why this role

• High visibility across EMEA and Global teams
• Strategic ownership with real influence
• Scope to shape how industry marketing is done at scale

If you’re a senior marketer who enjoys alignment, strategy, and impact — and you’re done with running single-country campaigns