Field Marketing Specialist

Russell Tobin; Greater London; Hybrid; GBP 91,000 - 129,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Russell Tobin in London is seeking a Field Marketing Specialist to lead end-to-end ABM and event marketing programmes across EMEA. You will collaborate with the EMEA Enterprise Industry Marketing Lead and GTM teams to drive pipeline and customer engagement through executive briefings, industry days, workshops, and trade shows.

The role requires hands-on experience across field marketing, ABM and events in a technology environment, with strong organization and sales-alignment skills.

Qualifications

• 5–10 years in field marketing, ABM or related B2B marketing function.
• Owns programmes end-to-end from planning to pipeline impact.
• Experience with Salesforce and event platforms.
• Based in/near London, comfortable in the office three days per week.
• Technology company experience (software/cloud/AI) preferred.

Responsibilities

• Own closed‑door, first‑party activations end to end, including sales enablement, content creation and attendee management.
• Develop and manage vertical- and persona-specific marketing plays.
• Support pipeline generation and customer consumption across EMEA with GTM and sales teams.
• Plan and execute executive briefings, industry days, workshops, trade shows and speaking engagements.
• Manage events from planning through execution, follow-up and reporting.
• Measure ROI, pipeline and business impact, not just registrations.
• Coordinate event agencies, venues and external suppliers.
• Prepare briefing packs for internal teams for customer engagements.
• Manage event budgets, POs, quotes, invoices and spend tracking.
• Identify opportunities to improve event programmes and ways of working.
• Handle multiple activations simultaneously with high attention to detail.

Skills

Field marketing

ABM

Events

Sales enablement

GTM

ROI reporting

London

Tools

Salesforce

Swoogo

Job description

Field Marketing Specialist, EMEA (Events & ABM) - Contract

Location: London - Hybrid, 3 days per week in the office

Contract: 6+ months, with possible extension

Hours: Full-time, 40 hours per week

Start: ASAP / within 1 month

Hourly Pay - £80 per hour PAYE

About the Role

We are looking for a Field Marketing Specialist to join our growing EMEA Marketing team in London.

You will work closely with the EMEA Enterprise Industry Marketing Lead and Enterprise GTM teams across EMEA, owning targeted marketing programmes that bring enterprise customers together through executive briefings, industry days, workshops, trade shows and speaking engagements.

This is more than an event coordination role. You will own programmes end to end, from planning and audience targeting through to execution, sales alignment, follow‑up and measuring the pipeline and business impact generated.

The ideal candidate is hands‑on, highly organized and commercially minded, with strong experience across field marketing, event marketing and ABM within a technology environment.

What You'll Do

• Own closed‑door, first‑party activations end to end, including sales enablement, content creation and attendee management
• Develop and manage vertical‑and persona‑specific marketing plays
• Work closely with Enterprise Industry GTM and sales teams across EMEA to support pipeline generation and increase customer consumption
• Plan and execute executive briefings, industry days, workshops, trade shows and speaking engagements
• Manage events from initial planning through execution, follow‑up and reporting
• Measure and report on ROI, pipeline and business impact, rather than simply event registrations
• Coordinate event agencies, venues and external suppliers
• Prepare detailed briefing packs to ensure internal teams are fully prepared for customer engagements
• Manage event budgets, including purchase orders, quotes, invoices and spend tracking
• Identify opportunities to improve event programmes and implement better ways of working
• Manage multiple activations simultaneously while maintaining a high level of attention to detail

What We're Looking For

• 5-10 years of experience in field marketing, event marketing, ABM or a related B2B marketing function
• Report on ROI rather than on registrations
• Manage closed‑door, first‑party activations end to end, including sales enablement, content creation and attendee management
• Worked across EMEA, supporting the Enterprise Industry GTM teams to drive pipeline and increase consumption
• Experience working within a technology company, ideally across software, cloud, data or AI
• Experience combining field marketing, ABM and sales/GTM alignment
• Strong understanding of how events and targeted marketing programmes contribute to pipeline generation and business outcomes
• Hands‑on experience with Salesforce and an event registration platform such as Swoogo
• Ability to manage multiple events and programmes at the same time
• Strong project management and stakeholder management skills
• Based in or near London and comfortable working in the office three days per week

The short version: less event logistics, more owning the programme and the pipeline it generates.

Nice to Have

• French or German language skills
• Experience marketing to financial services or life sciences audiences
• Experience delivering events in Paris, Frankfurt or Munich
• Experience using AI tools such as Claude in day‑to‑day marketing work

What Success Looks Like

Success in this role is not measured simply by how many people attend an event.

You will be expected to demonstrate how your programmes:

• Reach the right enterprise accounts and decision-makers
• Support sales and GTM priorities
• Generate and influence pipeline
• Drive customer engagement and consumption
• Deliver measurable ROI
• Improve over time through data, feedback and better execution

Interested?

If you have strong experience delivering B2B technology events and ABM programmes and enjoy being hands‑on from planning through to execution, we'd love to hear from you.