Field Marketing Manager (EMEA)

Kaltura; Greater London; Hybrid; GBP 50,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Extended private health insurance (inl

Job summary

Kaltura is seeking a Marketing Manager to lead field marketing across EMEA, turning regional sales priorities into campaigns, events, and experiences that build relationships and generate demand.

The role partners with Sales and Product Marketing, adapts global programs for EMEA, and uses AI tools to improve research, planning, and personalization while tracking performance.

Qualifications

• 4+ years of experience in B2B field marketing, regional marketing, or demand generation.
• Experience managing budgets, agencies, vendors, partners, and sponsorships.
• Data-driven and tech‑savvy mindset, including hands‑on use of AI tools to improve marketing effectiveness.
• Fluent English and willingness to travel regularly across EMEA.

Responsibilities

• Lead field marketing across EMEA, turning regional sales priorities into campaigns, events, and experiences.
• Work with Sales to build regional plans and drive demand and pipeline.
• Plan and execute events, trade shows, executive dinners, conferences, and partner programs.
• Adapt global programs for EMEA and collaborate with Product Marketing, Content, and Digital teams.
• Apply AI tools to improve research, planning, content development, personalization, and reporting.
• Measure lead quality, conversion, pipeline creation, and pipeline influence; report findings.
• Manage partners, vendors, and budget with reporting and accountability.

Skills

B2B field marketing

Budget management

Cross-functional collaboration

Event management

Job description

• We’re looking for a Marketing Manager to lead field marketing across EMEA. In this role, you’ll turn regional sales priorities into campaigns, events, and experiences that build relationships, create demand, and move opportunities forward
• You’ll work closely with Sales, bringing both strategic thinking and hands‑on execution to a diverse region. This role involves travel across EMEA to support events, meet with regional teams and partners, and connect with customers in person
• Own the regional marketing plan: Build and execute quarterly field marketing plans aligned with EMEA sales priorities, target accounts, and revenue goals
• Drive demand and pipeline: Develop integrated campaigns, events, and partner programs that generate qualified leads and accelerate existing opportunities
• Partner with Sales: Work closely with regional sales leaders and account teams to identify opportunities, align messaging, and activate priority accounts
• Lead events and experiences: Plan and execute trade shows, executive dinners, industry conferences, and custom experiences. Travel to key events to oversee execution, engage with stakeholders, and ensure strong follow‑up
• Connect regional and global programs: Adapt global campaigns for EMEA markets and collaborate with Product Marketing, Content, and Digital teams to deliver relevant, consistent messaging
• Use AI thoughtfully: Apply AI tools to improve research, planning, content development, personalization, and reporting. Test new workflows while maintaining quality and accuracy
• Measure and improve performance: Track lead quality, conversion, pipeline creation, and pipeline influence. Share insights and use results to refine future programs
• Manage partners, vendors, and budget: Negotiate sponsorships, oversee external partners, and manage regional spend with clear reporting and accountability

Benefits

• Hybrid, flexible work environment
• Extended private health (including mental) insurance
• Personal and professional development programs
• Occasional Cross company long weekends

If you don’t meet 100% of the requirements below - that’s okay, nobody’s perfect! We believe in hiring people, not just a list of skills.

• 4+ years of experience in B2B field marketing, regional marketing, or demand generation, ideally in enterprise technology or SaaSExperience managing budgets, agencies, vendors, partners, and sponsorships
• Data-driven and tech‑savvy mindset, including hands‑on use of AI tools to improve marketing effectiveness; fluent English and willingness to travel regularly across EMEAStrong cross‑functional and communication skills, with the ability to partner closely with Sales and regional teams and manage multiple priorities
• Strong event and project management skills, including experience with industry events and executive experiences
• Proven experience driving pipeline and supporting sales goals, from building marketing plans and campaigns to execution, follow‑up, and performance analysis