Regional Marketing Lead, EMEA

SPI Pharma, Inc.; Peterborough; On-site; GBP 65,000 - 100,000; Full time

Job summary

SPI Pharma, Inc. is seeking a Regional Marketing Lead to develop and execute regional marketing strategies across Europe, including the UK and Spain, to raise brand awareness, create demand, generate leads and drive revenue.

This role requires cross-functional collaboration, no direct reports, and travel up to 30%. The position focuses on adapting global campaigns to local markets, managing campaigns end-to-end, and partnering with sales to accelerate pipeline growth.

Qualifications

• Bachelor's degree in Business, Marketing, or equivalent outside the USA.
• 4+ years of marketing experience in pharma or science-related industries.
• Plan and execute end-to-end marketing programs with ownership.
• Digital marketing, demand generation, and analytics knowledge.
• Strong copywriting, editing, and executive communications.
• Experience creating high-impact presentations.
• Familiarity with social media tools like Hootsuite.
• Experience in global organizations with distributed teams.
• Willingness to travel up to 30% in the region.

Responsibilities

• Develop and implement regional marketing plans aligned with global strategy.
• Adapt global campaigns to local market needs and audiences.
• Collaborate with global teams to localize content.
• Plan and execute integrated campaigns (digital, events, content, partnerships).
• Manage full campaign lifecycle from concept to analysis.
• Support lead generation and pipeline growth with sales teams.
• Coordinate with central marketing functions and regional stakeholders.
• Manage regional marketing budget and report ROI.

Skills

Digital marketing

Demand generation

Campaign analytics

Content development

Copywriting

Executive communications

Presentation creation

Global/distributed teams

Education

Bachelor's degree in Business/Marketing or equivalent

Tools

Hootsuite

Microsoft Copilot

Adobe AI tools

Job description

Location: Peterborough, UK or Barcelona, Spain (NO RELOCATION ASSISTANCE)

Role Overview

The Regional Marketing Lead is responsible for developing and executing marketing strategies

within the assigned region to raise brand awareness, create demand, generate leads and increase

revenue. This is a highly involved role, suited to a resourceful and self-motivated marketer who

thrives in an individual contributor capacity. The role operates without direct reports and requires

effective collaboration across global and cross-functional teams.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement regional marketing plans aligned with global strategy and business objectives.
• Adapt global campaigns to local market needs, ensuring relevance and effectiveness.
• Collaborate with global teams to localize content for regional audiences.
• Identify regional growth opportunities through market analysis and customer insights.

Campaign Management

• Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships).
• Manage the full campaign lifecycle from concept through execution to performance analysis.
• Create and adapt marketing assets including emails, landing pages, presentations, and
• Ensure consistent messaging and brand positioning across all channels.
• Plan and execute regional events, trade shows, and webinars.
• Represent the company at industry events and networking opportunities.

Demand Generation & Pipeline Growth

• Partner closely with sales teams to support lead generation and pipeline development.
• Design and execute targeted programs to create qualified leads and conversions.
• Monitor and report on campaign performance, ROI, and key marketing metrics.

Stakeholder Collaboration

• Act as the key marketing point of contact for regional sales and business teams.
• Work closely with the Global Head of Marketing to align priorities and performance.
• Coordinate with central marketing functions (brand, digital, product marketing).

Budget Management

• Manage the regional marketing budget effectively, ensuring optimal allocation of resources.
• Track spend and report on ROI across initiatives.

Key Requirements

Experience & Skills

• A minimum of a Bachelor's degree in Business, Marketing, etc or equivalent education degree outside the USA.
• Minimum 4+ years of experience in a marketing role, within a regional or field marketing capacity in pharma or science-related industries.
• Demonstrated ability to plan and execute marketing programs end-to-end with full ownership.
• Comprehensive knowledge of digital marketing, demand generation, and campaign analytics.
• Strong content development, copywriting, editing, and proofreading skills.
• Experience in creating high-impact presentations and executive communications.
• Familiarity with social media management platforms such as Hootsuite or similar tools.
• Working knowledge of AI-enabled productivity and content creation tools (e.g., Microsoft Copilot, Adobe AI tools, or equivalent).
• Experience working in a global organization with distributed teams.
• Travel in the region up to 30% of the time is anticipated.

Personal Attributes

• Comfortable taking initiative and contributing directly to execution with practical involvement in delivery.
• Highly organized with strong project management skills.
• Proficient at conveying ideas and coordinating with stakeholders across teams.
• Methodical and data-driven in decision-making.
• Ability to balance strategic thinking with tactical execution.