Field Marketing Manager

Topdesk-7; Greater London; On-site; GBP 46,000 - 52,000; Full time

Benefits offered by this job

26 days of holiday

Hybrid work model

10 to Grow training budget (10% of 기본급

Private healthcare

Generous pension plan

Cycle-to-work scheme

Perkbox membership

Job summary

TOPdesk is seeking a Field Marketing Manager to own the regional GTM plan end to end, in true partnership with the regional Sales leader, accountable for the pipeline the plan is built to deliver.

You will lead the Sales & Marketing relationship for your region, own targets for leads, MQLs, SQLs and pipeline, and build the full-year regional GTM plan that blends global direction with local market knowledge and budget constraints.

Qualifications

• Proven experience in field marketing, events, or integrated demand gen, ideally multi-region.
• Experience in B2B SaaS; track record building and managing a full event portfolio.
• Confident operating rhythm: planning, prioritization, and stakeholder management.
• Comfortable owning a number alongside Sales, not just reporting on activity.

Responsibilities

• Lead the regional field marketing plan and calendar, including program and event selection, budget, and execution.
• Own regional pipeline and funnel metrics, jointly with the Sales leader.
• Run the quarterly work-back process to translate bookings targets into a regional pipeline plan.
• Localise global campaign briefs and GTM launches for regional ICP, language, and buyer personas.
• Select and run regional events, webinars, and shows with a clear activation playbook and targets.
• Own post-event follow-up so no lead goes cold and feed field intelligence back to Demand Gen.

Skills

Field marketing

Events

Integrated demand gen

B2B SaaS

Planning

Stakeholder management

Sales alignment

Job description

• Compensation: GBP 4,083 - GBP 4,700 - monthly

Company Description

TOPdesk is an international software company that develops service management software for organizations across a wide range of industries. Founded over 30 years ago, we have grown to more than 700 colleagues across 8 countries, serving millions of users worldwide. We help organizations deliver better services through our software and expertise.

Job Description

What are you going to do as Field Marketing Manager?

The marketing leader of your territory – you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you’re accountable for the pipeline that plan is built to deliver.

• Lead the Sales & Marketing relationship for your region: pipeline and forecasting calls, co-owned funnel metrics, agreement on what a qualified lead looks like
• Own lead, MQL, SQL, and pipeline targets for your region, tracked by new logo vs. upsell
• Run the quarterly work-back process with your Sales leader: turn the bookings target into a pipeline plan and close the gap
• Build the full-year regional GTM plan bottom-up, combining global direction with local market knowledge and pipeline targets
• Adjust the plan quarterly as a living document; decide which programs and events are worth your region’s time within budget
• Localise global campaign briefs and GTM launches for your region’s ICP, language, and buyer personas
• Select and run regional events, executive dinners, webinars, and shows with a clear activation playbook and meeting targets
• Own post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and Content

What you’ll own

• The regional field marketing plan and calendar in full
• Program and event selection, budget, and execution for your territory
• Regional pipeline and funnel metrics, jointly with your Sales leader

What success looks like (in the first 6-12 months)

• Your region’s GTM plan is built, aligned with Sales, and generating the pipeline it was designed to
• Sales leadership sees you as a co-owner of the number, not a support function
• Your events and campaigns clearly outperform a generic global rollout

Qualifications

Are you our new Field Marketing Manager?

Required experience & strengths

• Proven experience in field marketing, events, or integrated demand gen, ideally multi-region
• Experience in B2B SaaS; track record building and managing a full event portfolio
• Confident operating rhythm: planning, prioritization, and stakeholder management
• Comfortable owning a number alongside Sales, not just reporting on activity

Additional Information

What we offer

• 26 days of holiday per year, plus public holidays and your birthday off
• Consistent career development and support from your sales manager
• Workplace flexibility: a hybrid of home/office working
• 10 to Grow: An annual training budget equivalent to 10% of your basic salary to be used on a wide variety of training opportunities
• Client exposure within the first 1-2 weeks of starting
• An exciting, supportive, international, and multicultural environment that prioritizes employee wellbeing and a healthy work-life balance.
• Great company benefits including team outings and rewards, a generous pension plan, private healthcare, cycle-to-work scheme, tech scheme, Perkbox membership and more!

Please Note

The successful candidate must, by the start of the employment, have permission to work in the UK.

At TOPdesk, we’re passionate about creating an inclusive workplace that promotes and values diversity. We welcome and encourage applications from people of all backgrounds, ages, identities, religions, disabilities, and with a culturally or linguistically diverse background.

Research shows that women and people from disadvantaged backgrounds are much less likely to apply for a role if they don’t meet 100% of the criteria. If you feel like you meet most but not all the criteria, and genuinely have a strong passion for & desire to learn, then we’d be happy to help you acquire those skills at TOPdesk and we encourage you to apply.