Experiential Events Lead – UK Marketing

Unibail-Rodamco-Westfield; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Unibail-Rodamco-Westfield in the UK is seeking a Marketing Events Lead to shape and deliver a best-in-class programme of consumer, cultural, fashion and entertainment experiences across our UK portfolio.

You’ll partner with Marketing, Leasing, Operations and Security to deliver end-to-end events, manage budgets, timelines and agencies, and measure impact on footfall, brand and partner value. Hybrid working is supported.

Qualifications

• Experience leading major events and campaigns.
• Strong project management and vendor coordination.
• Experience in consumer, cultural, fashion or entertainment experiences.

Responsibilities

• Lead planning and delivery of major events, activations and seasonal campaigns across the UK from concept to onsite execution and post-event review.
• Develop and manage the annual events calendar aligned with marketing plans and commercial objectives.
• Grow consumer engagement by bringing trends to life through physical experiences while managing briefs, timelines and budgets.
• Appoint and manage agencies, freelancers, suppliers and production partners with quality and value.
• Partner with Marketing, Leasing, Westfield Rise, Operations and Security to ensure a seamless guest experience.
• Measure event performance across footfall, engagement and brand impact, ensuring health, safety and compliance.

Job description

Unibail-Rodamco-Westfield in the UK is seeking a Marketing Events Lead to shape and deliver a best-in-class programme of consumer, cultural, fashion and entertainment experiences across our UK portfolio.

You’ll partner with Marketing, Leasing, Operations and Security to deliver end-to-end events, manage budgets, timelines and agencies, and measure impact on footfall, brand and partner value. Hybrid working is supported.