Retail & Events Marketing Leader (Hybrid/Remote)

The White Company; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Discount - Up to 50%

Holiday 25 days (28 with service)

Holiday Buy up to 5 days

Pension scheme

20% discretionary bonus potential

Wagestream pay app

Continued development

Salary sacrifice for EV

Private healthcare

Life assurance

White City House membership

Job summary

The White Company is seeking a Retail & Events Manager to lead distinctive in-store experiences, activations and events across the retail estate. You’ll translate campaigns into local, customer-first moments that drive footfall and commercial results.

You will shape the annual activation programme, manage budgets, and collaborate with Marketing, Retail and Creative teams to ensure brand standards and measurable outcomes. A premium lifestyle brand experience is essential.

Qualifications

• Substantial experience leading retail marketing, activations and events for premium lifestyle brands.
• Proven ability to plan, brief, deliver and evaluate complex activations and events.
• Strong budget ownership and performance reporting to guide decisions.
• Excellent project and stakeholder management with senior-level influence.
• Advanced creative judgement aligned to luxury customer expectations.

Responsibilities

• Own the annual retail and events plan and budget.
• Lead development, delivery and evaluation of activations and store events.
• Create memorable in-store moments aligned to campaigns and launches.
• Develop local store activation briefs and local strategy for openings.
• Manage end-to-end customer journey from invitation to delivery and follow-up.
• Lead cross-functional teams across Brand, Retail, Creative, CRM, Social and Ops.

Skills

Retail marketing leadership

Event activation planning

Budget ownership

Cross-functional leadership

Creative judgement

Data-driven decision making

Customer-first experiences

Job description

The White Company is seeking a Retail & Events Manager to lead distinctive in-store experiences, activations and events across the retail estate. You’ll translate campaigns into local, customer-first moments that drive footfall and commercial results.

You will shape the annual activation programme, manage budgets, and collaborate with Marketing, Retail and Creative teams to ensure brand standards and measurable outcomes. A premium lifestyle brand experience is essential.