Experience Centre Brand Activation Manager

Miele Tehnica Romania; Abingdon; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

A competitive benefits package

Bonus scheme up to 2 months’ salary

Employee discounts on Miele products

Gym membership discount

Subsidised onsite café

Health cash plan

Eye tests

Job summary

Miele invites you to join our Direct Sales team in Abingdon, Oxfordshire, to lead premium in-store experiences across our Experience Centres and bring the Immer Besser promise to life. You will plan, activate, and optimize campaigns that drive engagement, traffic and sales while upholding a world-class brand experience.

We're looking for 3–5 years in Trade/Retail Marketing or events, strong communication, data-driven insight use, and a proactive, collaborative mindset.

Qualifications

• Strong communication skills and ability to build relationships across departments and partners.
• Experience using customer insights and performance data to support decisions and deliver results.
• Proficient in Microsoft Office; SAP or similar systems advantageous.

Responsibilities

• Orchestrate premium in-store experiences and activations across Miele Experience Centres to drive engagement, traffic and sales.
• Manage visual merchandising, in-store assets and promotional activity to ensure a premium brand experience.
• Develop and maintain relationships with landlords and local partners to support collaborations and drive store traffic.
• Utilise customer and performance insights to identify opportunities to improve conversion and profitability.
• Develop and deliver quarterly and annual consumer marketing plans aligned with business objectives.
• Coordinate promotional execution, retailer calendars, store events and brand campaigns.
• Travel across Great Britain and Ireland to support Experience Centres and monitor performance.

Skills

Communication

Stakeholder relationships

Data-driven decision making

MS Office

Tools

SAP

MS Office

Job description

Miele invites you to join our Direct Sales team in Abingdon, Oxfordshire, to lead premium in-store experiences across our Experience Centres and bring the Immer Besser promise to life. You will plan, activate, and optimize campaigns that drive engagement, traffic and sales while upholding a world-class brand experience.

We're looking for 3–5 years in Trade/Retail Marketing or events, strong communication, data-driven insight use, and a proactive, collaborative mindset.