European Marketing Director - Culture-Driven Growth

URBN; Greater London; On-site; GBP 110,000 - 170,000; Full time

Job summary

URBN is seeking a Marketing Director to shape and execute Urban Outfitters’ marketing strategy across the UK and Europe. You’ll lead brand positioning, campaigns and customer engagement, driving awareness, cultural relevance and sales growth.

The role blends strategic vision with hands-on delivery for diverse international audiences while aligning with the brand’s creative and commercial goals. You will develop and execute annual, seasonal, and monthly marketing plans, collaborating with paid

Qualifications

• Depth of experience within a retail brand or creative agency executing high profile, impactful marketing campaigns.

Responsibilities

• Strategy Development and Execution: Drive brand strategy and positioning for Europe; execute annual, seasonal and monthly marketing plans with goals, briefs, timelines and budgets.
• Cross-functional activation: Link in-store and digital experiences to advance Omni-channel customer journeys; partner with paid marketing and creative teams for memorable campaigns.
• Budget and KPI ownership: Manage and track marketing KPIs; collaborate with finance to forecast and optimise financial impact.
• Content, Talent Marketing and Partnerships: Grow Europe social strategy and partnerships; implement content trends and editorial ideas for the Urban Outfitters brand; expand GEO footprint via content and PR.
• Experiential Marketing: Design and manage live events and marketplaces; explore external partnerships to enhance brand spaces; develop UO rewards activations to attract and retain customers.
• Team Management: Lead, develop and manage a large, multidisciplinary marketing team across brand marketing, talent, social/content, partnerships, experiential and project management.

Skills

Retail/Consumer Goods

Team Management

Leadership

Strategic Thinking

Communication Skills

Collaboration

Job description

URBN is seeking a Marketing Director to shape and execute Urban Outfitters’ marketing strategy across the UK and Europe. You’ll lead brand positioning, campaigns and customer engagement, driving awareness, cultural relevance and sales growth.

The role blends strategic vision with hands-on delivery for diverse international audiences while aligning with the brand’s creative and commercial goals. You will develop and execute annual, seasonal, and monthly marketing plans, collaborating with paid