EU Affiliate Growth Marketing Lead

EngineersOfAI; Greater London; On-site; GBP 42,500 - 55,500; Full time

Job summary

Monzo seeks a Senior Growth Marketing Executive, Affiliates to accelerate growth across Personal and Business Banking in the EU, managing partner relationships and coordinating with data, engineering, product marketing, creative, and agencies.

You will own the EU affiliate strategy, oversee existing partners, and scope new avenues as Monzo expands into new markets, working with stakeholders across the business.

Qualifications

• Experience running affiliate acquisition campaigns at a fast-growing business, ideally in financial services and/or across European markets.
• Experience setting up and scaling new affiliate programs.
• Know Impact (or similar networks) with a strong grasp of digital tracking mechanics.
• Experience navigating complex, cross-functional organisations and managing external agencies.
• Experience working in the creator space through conversion-driven activity.
• Like to use data to tell a story about performance.
• Take a test-and-learn approach and work well in agile environments.

Responsibilities

• Drive new growth for Monzo across both Personal and Business Banking in the EU.
• Own the EU affiliate channel across new and existing partners, leading localised strategy and execution with support from the Affiliate Manager.
• Manage the end-to-end campaign lifecycle: partner setup, financial promotion submissions, optimisation, post-campaign analysis, and internal reporting.
• Lead commercial negotiations with publishers, keeping customer acquisition costs front of mind while building high-value, diversified partnerships.
• Own the technical integrity of the affiliate ecosystem, including tracking setup within Impact and direct API integrations.
• Establish frameworks and processes to ensure all partner activity complies with local financial regulations.
• Manage budgets across EU markets in line with wider performance marketing goals.
• Build and maintain strong relationships with stakeholders including senior leadership, internal teams, external agencies, and platform networks like Impact.
• Identify and scope new channel formats and partnership models, building business cases to bring them to life.

Skills

Affiliate marketing

Campaign management

Impact tracking

Cross-functional collaboration

Creator space

Data-driven insights

Agile working

Job description

Monzo seeks a Senior Growth Marketing Executive, Affiliates to accelerate growth across Personal and Business Banking in the EU, managing partner relationships and coordinating with data, engineering, product marketing, creative, and agencies.

You will own the EU affiliate strategy, oversee existing partners, and scope new avenues as Monzo expands into new markets, working with stakeholders across the business.