Esports & Partnership Marketing Manager

Logitech; City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming hardware brand is seeking an Esports & Partnership Manager to develop and execute esports strategies. Responsibilities include managing relationships with esports teams and athletes, driving marketing campaigns, and enhancing brand awareness. Ideal candidates should have over 3 years of experience in esports marketing, strong networking abilities, and be fluent in English. This hybrid role offers the opportunity to engage with the competitive esports community while working closely with global teams.

Benefits

Comprehensive benefits packages

Flexible work environments

Support for personal wellbeing

Qualifications

• 3+ years experience in esports or sports marketing roles.
• Deep understanding of esports and effective gaming communication.
• Strong networking, organizational and program management skills.
• Experienced in leading and managing external agencies.
• Ability to use data to drive strategic marketing decisions.

Responsibilities

• Drive the esports marketing strategy and build relationships with teams.
• Manage communication and partnerships within the esports community.
• Lead marketing campaigns and product launches targeting gamers.
• Supervise execution of gaming events across Europe.

Skills

Esports marketing

Networking skills

Organizational skills

Program management

Analytical skills

Fluency in English

Job description

Overview

Logitech G is looking for an Esports & Partnership Manager to be instrumental in the development and execution of our esports strategy. You will help make Logitech G the gear of choice for professional gamers, engage with esports athletes & fans worldwide and help develop content and programs for Europe. You will be part of a committed group of gamers and professionals who develop ideas and content to drive advocacy and adoption for Logitech G, one of the top brands in the gaming industry.

Company Culture

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just do.

Responsibilities

• Drive the esports marketing strategy in the region by building a strong roster of teams / athletes and running marketing campaigns and activations to secure leadership positions for the Logitech G brand.
• Support local teams with developing and managing relationships with esports teams, athletes and communities within Europe, and manage major projects/teams directly with the support of local teams.
• Handle negotiations, develop frameworks and manage processes to enable smooth operations between Logitech G and the teams and athletes.
• Drive marketing campaigns and activations, product launches, brand and product content deployment across the entire marketing ecosystem targeting esports community and hardcore gamers.
• Build strategies to integrate professional athletes and organizations in Logitech G programs in close collaboration with the global PRO team.
• Execute global campaigns while developing locally‑relevant strategies to effectively communicate and promote the esports story in the region, ensuring all messaging and initiatives align with the company's values and mission.
• Be the face and voice of the brand towards gaming and esports communities and partners.
• Develop marketing and brand partnerships throughout Europe to increase brand awareness and boost conversions, empower local teams to implement these strategies at every stage of the customer journey, and oversee execution of these initiatives.
• Guide and supervise local teams in planning and executing esports and gaming events in Europe.
• Communicate the Logitech G story and partnerships across various channels.
• Coach and engage daily with local markets to help get Logitech G gear in the hands of top competitive players and rising stars, in line with the brand's vision and strategy.
• Monitor competitors' activities and provide input on opportunities or risks to respective internal teams.

Qualifications

• 3+ years experience in esports or other sports marketing roles in game publishers or esports‑related companies.
• Deep understanding of esports and how to build effective gaming communications.
• Capable of working closely with cross‑functional teams and brands within the regional structure.
• Able to analyze competitor strategies and innovate on best practices.
• Strong networking, organizational and program management skills.
• Experience working with and managing external agencies.
• Ready to lead groups and able to interact with partners.
• Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
• Self‑motivated, passionate and high energy level.
• Strong C‑level presentation and negotiation skills.
• Fluency in English is a must.

Working model

Hybrid, with 2–3 days per week in the office.

Location

Based in one of our offices in Barcelona, Paris, or London.

Benefits

Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing. We offer comprehensive and competitive benefits packages and work environments designed to be flexible and help you care for yourself and your loved ones, now and in the future.