Enterprise Marketing Manager

Lenovo; Farnborough; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working from home

International team

Competitive compensation

Job summary

Lenovo in Farnborough, UK is seeking an experienced Enterprise Marketing Manager to drive demand generation and pipeline growth across large enterprise and mid-market accounts in the UK and Ireland.

You'll partner with sales to design ABM programs, lead integrated campaigns across digital and offline channels, and promote Lenovo's end-to-end portfolio, including workplace solutions, infrastructure, and AI capabilities. This hybrid role requires travel for events.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or equivalent.
• Proven experience in B2B marketing, enterprise marketing, demand generation, or a related discipline.
• Demonstrated knowledge and practical application of Account-Based Marketing (ABM) methodologies.
• Experience planning and executing integrated marketing campaigns across digital and offline channels.
• Strong understanding of pipeline generation, lead management, and marketing performance measurement.
• Excellent stakeholder management skills, with the ability to collaborate effectively across sales, marketing, and business functions.
• Strong analytical and problem-solving skills, with the ability to use data and insights to inform decision-making.
• Professional proficiency in English, with strong written and verbal communication and presentation skills.

Responsibilities

• Develop and execute demand generation programs that drive pipeline growth across large enterprise and mid-market accounts in the UKI region.
• Design and deliver targeted Account-Based Marketing (ABM) strategies for priority enterprise accounts and buying groups.
• Partner closely with enterprise sales teams to align marketing initiatives with strategic account plans and business objectives.
• Lead integrated marketing campaigns across digital, content, events, executive engagement, and partner marketing channels.
• Create and deliver tailored customer engagement programs, including executive roundtables, customer briefings, and industry events.
• Promote Lenovo’s end-to-end portfolio, including workplace solutions, infrastructure, services, hybrid cloud, and AI capabilities.
• Collaborate with UKI, EMEA, and global marketing teams to ensure campaign alignment and execution excellence.
• Measure, analyse, and optimise campaign performance, providing insights on marketing contribution to pipeline, opportunities, and revenue.

Skills

ABM

B2B marketing

Campaign management

Marketing analytics

Stakeholder mgmt

English proficiency

Education

Bachelor's degree in Marketing

Job description

* United Kingdom - Hampshire - Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Lenovo is seeking an experiencedEnterprise Marketing Managerto drive demand generation and pipeline growth across large enterprise and mid-market accounts in the UK and Ireland. Partnering closely with sales teams, you will develop and execute integrated marketing and Account-Based Marketing (ABM) programs that support Lenovo's full portfolio of solutions, services, and devices. This hybrid role is based in Farnborough with occasional travel for customer and industry events.

What you will do:

• Develop and execute demand generation programs that drive pipeline growth across large enterprise and mid-market accounts in the UKI region.
• Design and deliver targeted Account-Based Marketing (ABM) strategies for priority enterprise accounts and buying groups.
• Partner closely with enterprise sales teams to align marketing initiatives with strategic account plans and business objectives.
• Lead integrated marketing campaigns across digital, content, events, executive engagement, and partner marketing channels.
• Create and deliver tailored customer engagement programs, including executive roundtables, customer briefings, and industry events.
• Promote Lenovo’s end-to-end portfolio, including workplace solutions, infrastructure, services, hybrid cloud, and AI capabilities.
• Collaborate with UKI, EMEA, and global marketing teams to ensure campaign alignment and execution excellence.
• Measure, analyse, and optimise campaign performance, providing insights on marketing contribution to pipeline, opportunities, and revenue.

What we are looking for:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Proven experience in B2B marketing, enterprise marketing, demand generation, or a related discipline.
• Demonstrated knowledge and practical application of Account-Based Marketing (ABM) methodologies.
• Experience planning and executing integrated marketing campaigns across digital and offline channels.
• Strong understanding of pipeline generation, lead management, and marketing performance measurement.
• Excellent stakeholder management skills, with the ability to collaborate effectively across sales, marketing, and business functions.
• Strong analytical and problem-solving skills, with the ability to use data and insights to inform decision-making.
• Professional proficiency in English, with strong written and verbal communication and presentation skills.

What Lenovo Can Offer You

• An open and stimulating environment within one of the most forward-thinking IT companies
• Flat structures and fast decision-making processes
• A modern and flexible way of working to combine personal and professional life, working from home
• An international team with a high focus on Gender Diversity
• Attractive compensation package

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United Kingdom - Hampshire - Farnborough

AI PROCESSING NOTICE

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.

If you require an accommodation to complete this application, please [e-mail]