Consumer Insights E2E Associate Manager

PepsiCo; Reading; Vor Ort; GBP 60.000 - 90.000; Vollzeit

Zusammenfassung

PepsiCo Inc. in Reading, United Kingdom, seeks a senior Consumer Insights partner toOwn the Sustain Growth / Walkers PC agenda, translating consumer understanding into strategic choices that restore performance and unlock sustainable growth.

You will connect Marketing, Sales, R&D, and global partners behind insights and accelerate learning through agile, evidence-driven approaches. You will diagnose performance drivers, shape hypotheses, and land decisive recommendations, moving at pace with

Qualifikationen

• Growth mindset linking diagnosis, strategy, and activation into a single POV.
• Strategic fluency on penetration, portfolio choices, and translating where to play into practical actions.
• Ability to turn JTBD insights into propositions, pricing, and channel considerations.
• Strong qualitative and quantitative foundations with sound judgement.
• Credible with senior stakeholders; builds alignment and evidence-driven narratives.
• Ability to distill large data into clear, actionable insights and storytelling.
• Starts from business decisions and guides the research to answer core questions.
• Empathetic, consumer-first perspective across occasions, needs, and growth.
• Sees connections across category, portfolio, brand, shopper, and commercial drivers.
• Concise, compelling communication of insights; comfortable with collaboration.

Aufgaben

• Own the E2E Consumer Insight agenda for Sustain Growth / Walkers PC and align priorities with turnaround goals.
• Diagnose drivers of performance by integrating consumer and shopper evidence; identify high-value problems.
• Lead critical insight initiatives for turnaround workstreams and land decisive recommendations.
• Ensure PC initiatives are growth-focused, outside-in, and aligned with brand strategy and activation opportunities.
• Close the loop with live learning, performance evaluation, and decision to scale or pivot.
• Modernise insight work with AI-enabled, reusable evidence assets and agile methods.
• Collaborate across UK Insights teams, bringing the best expertise to cross-functional forums.

Kenntnisse

Growth Partner

Strategic fluency

Activation able

Solid researcher

Stakeholder Leadership

Simplifies complex

Decision-led

Human-centric orientation

Connects the Growth System

Simplifies complexity into action

Influences through challenge

Jobbeschreibung

Overview

Own Consumer Insights agenda delivery for Sustain Growth / Walkers PC portfolio, translating human understanding into strategic choices that restore performance and unlock sustainable growth.

Influence the business's most critical PC decisions by anchoring in ‘where to play’ and unlocking the ‘how to win’ from occasions/ needs to JTBD and 5STS (five steps to smiles) superiority.

Operate as a decision-making partner rather than a research provider, maximizing existing knowledge, accelerating learning through agile and AI-enabled approaches, and converting evidence into clear actions that drive growth.

Connect and mobilize Marketing and X-functional teams (eg: Commercialisation, Sales, R&D, RGM and global partners) behind Consumer Insight agenda to ensure learning is optimally scoped, delivered and impact orientated.

Responsibilities

1. Own the E2E Consumer Insight agenda for Sustain Growth / Walkers PC Align efforts behind the most important turnaround and sustainable-growth choices rather than a list of brand requests. Translate business priorities into focused learning plans and decision-making impact. (Accountable)
2. Help to diagnose what is driving performance and bring the Consumer "why" Integrate Consumer and Shopper evidence to explain what is happening, why and what the business should do next. Use 5 Steps to Smiles to identify highest-value problems to solve across Marketing Levers. (Accountable / Consult)
3. Lead critical insight initiatives for priority Turnaround workstreams Shape clear hypotheses, critical unknowns and proportionate learning plans for agreed priorities. Move at pace, mobilise existing assets first, and land a decisive recommendation rather than a research read-out. (Accountable)
4. Make every PC initiative needs-first and connected to growth strategy Pivot business from brand-out to outside-in, embedding Demand Spaces and Category / Portfolio strategy as common fact base. Clarify brand PTS and unlock right activation across eg: NPD, Vis/pack, Comms, Channel, OBPPA (Accountable)
5. Close the loop through live learning and performance evaluation Define success measures and learning plans before launch, then connect in-market performance, equity and consumer / shopper response to determine whether to scale/ stop/ course-correct. Reuse learning vs one offs. (Co-accountable)
6. Modernise how insight work gets done Apply knowledge-first and AI-enabled approach: reuse evidence, build cumulative knowledge assets, use agile and cost-efficient methods, simplifying recurring outputs. Protect capacity for the biggest growth choices. (Co-accountable)
7. Strengthen one integrated UK Insights team Work fluidly across Consumer, Shopper, Strategic and E2E Commercial Insights, drawing on the best expertise regardless of team boundaries. Contribute to business forums, score-carding (as paced)

Qualifications

1. Growth Partner: Can connect diagnosis, strategy, activation and multi-data source learning into one clear point of view to influence business decisions, rather than treating insight as a research exercise or series of disconnected inputs.
2. Strategic fluency: Understands how brands grow; the role of penetration, portfolio choices and brand roles; how to translate ‘where to play’ into practical ‘how to win’ actions, with levers that will move the business most.
3. Activation able: Understands full growth mix and knows how to turn JTBD into right proposition (product/pack), brand-building and comms, working with x-functions on availability (channel/shopper) and value (pricing, PPA etc).
4. Solid researcher: Strong qual and quant foundation with judgement to choose the right approach for the question, balancing pace, cost and rigour. Can independently design learning plans and challenge agency recommendations.
5. Stakeholder Leadership: Credible with senior stakeholders, able to build strong partnerships and act as a strategic thought partner. Challenges constructively for Consumer, builds alignment and keeps teams anchored in evidence.
6. Simplifies complex: Able to cut through wealth of data and information to find crux of insight and narrative, communicating this clearly and compellingly. Comfortable adopting and blending capability / segmentation frameworks
7. Decision-led, not research-Led: Starts with the business decision, not the research question. Works backwards to what needs to be answered and delivered, with eye to output from the off. Leaders seek out as a thought partner
8. Human-centric orientation: Naturally empathetic, able to talk from the Consumer’s shoes, coming at growth from the perspective of people, occasions and needs rather than brands, functions or channels. Reframes conversation this way.
9. Connects the Growth System: Sees connections across category, portfolio, brand, shopper and commercial drivers and can move seamlessly from diagnosis to where-to-play and how-to-win as a ‘red thread’.
10. Simplifies complexity into action: Can distil lots of information and potentially conflicting sources into a handful of insights and a story that people remember and act upon; comfortable to workshop this through as well as type up.
11. Influences through challenge and partnership: Builds trust quickly, challenges constructively and aligns diverse stakeholders around a shared direction. Knows when to lead, when to coach and when to bring others with them.