EMEA Shopper Insights Leader for Growth

Advocate Group; Uxbridge; On-site; GBP 55,000 - 75,000; Full time

Job summary

Monster Energy is seeking a Shopper Insights Manager to shape the EMEA shopper insights function and translate data into commercial actions across the region. You’ll drive the shopper agenda within the Commercial Strategy & Insights team, challenging thinking and enabling smarter decisions with retail partners and senior leadership.

You’ll own end-to-end shopper research, collaborate with NielsenIQ and external agencies, and build a capability that informs category strategies and growth across

Qualifications

• Proven experience in Shopper Insights or Category Insights within FMCG.
• Expert knowledge of NielsenIQ and syndicated data.
• Strong analytical mindset to interrogate datasets and identify opportunities.
• Experience designing and leading shopper research from briefing agencies to delivering recommendations.
• Natural storyteller who turns data into compelling commercial narratives.
• Confidence influencing senior stakeholders in a complex, matrix organisation.

Responsibilities

• Own the shopper agenda: build and drive the EMEA shopper insights strategy.
• Turn data into action using NielsenIQ and other syndicated data sources.
• Create insight-led presentations that influence Sales teams, bottling partners, retailers and senior leadership.
• Lead end-to-end research projects to understand shopper journeys, drivers, barriers and behaviours across channels and markets.
• Identify gaps in existing research and develop new hypotheses.
• Build partnerships by managing relationships with NielsenIQ and external agencies.
• Embed shopper understanding into business strategy in collaboration with Commercial, Trade Marketing, Consumer Insights and Category Development teams.

Skills

Shopper Insights

Category Insights

Data storytelling

Stakeholder influence

Analytical mindset

Tools

NielsenIQ

Scantrack

RMS

Homescan

Job description

Monster Energy is seeking a Shopper Insights Manager to shape the EMEA shopper insights function and translate data into commercial actions across the region. You’ll drive the shopper agenda within the Commercial Strategy & Insights team, challenging thinking and enabling smarter decisions with retail partners and senior leadership.

You’ll own end-to-end shopper research, collaborate with NielsenIQ and external agencies, and build a capability that informs category strategies and growth across