Shopper Insights Leader — FMCG & Retail Activation

Suntory Beverage & Food GB&I; Uxbridge; On-site; GBP 50,000 - 70,000; Full time

Job summary

Suntory Beverage & Food GB&I is looking for a Shopper Insights Lead who can translate behavioural data into practical commercial guidance across GB&I channels. You will design and deliver shopper research programmes, leverage loyalty and EPOS data, and develop shopper journey frameworks to identify opportunities and inform activation plans.

Collaborating with Channel Strategy, Category Development and Brand teams, you will embed insights into business rhythms and help shape growth across our

Qualifications

• Experience in shopper insight, category insight, or retailer analytics within FMCG.
• Ability to turn complex shopper data into actionable stories.
• Experience with loyalty data, missions studies, and shopper research methodologies.
• Strong qualitative and quantitative insight commissioning and interpretation.
• Skilled communicator with ability to influence cross-functional teams.
• Highly analytical with strong commercial understanding and behavioural curiosity.
• Ability to manage multiple projects simultaneously and deliver high-quality outputs.

Responsibilities

• Lead the development and execution of the shopper learning agenda across GB&I.
• Design, commission, and deliver shopper research programmes across quantitative, qualitative, loyalty data, missions analysis, and digital shelf insights.
• Manage research partners ensuring robust methodology, high-quality fieldwork, and compelling storytelling.
• Leverage retailer loyalty datasets, EPOS, panel, and digital behaviour data to generate actionable shopper insights.
• Develop and maintain shopper journey frameworks across physical stores, eCommerce, and quick commerce to identify opportunity gaps and bottlenecks.
• Partner cross-functionally with Channel Strategy & Planning, Category Development, Brand teams, and Shopper Marketing to embed shopper insight into commercial and activation plans.
• Provide shopper understanding that drives customer propositions and identifies white-space opportunities rooted in shopper behaviours.
• Deliver clear and compelling insight stories to senior stakeholders and embed shopper insight into business rhythms.
• Uplift organisational capability in shopper behaviour understanding through frameworks, training, and tools.
• Integrating diverse data sources (loyalty, EPOS, missions, qualitative and quantitative research) into a coherent and actionable narrative.
• Balancing long-term structural shopper insight work with rapid in-year commercial needs and decision-making.
• Translating complex behavioural insights into clear, actionable commercial guidance.
• Managing ambiguity and variation across multiple channels, shopper segments, and customer environments.
• Ensuring alignment and clear role boundaries with Consumer Insight teams to avoid duplication.

Skills

Shopper insights

Category insights

Retail analytics

Qualitative research

Quantitative research

Loyalty data

Data storytelling

Cross-functional collaboration

Analytical thinking

Stakeholder influence

Job description

Suntory Beverage & Food GB&I is looking for a Shopper Insights Lead who can translate behavioural data into practical commercial guidance across GB&I channels. You will design and deliver shopper research programmes, leverage loyalty and EPOS data, and develop shopper journey frameworks to identify opportunities and inform activation plans.

Collaborating with Channel Strategy, Category Development and Brand teams, you will embed insights into business rhythms and help shape growth across our