EMEA Category Insights Lead for Growth & Strategy

The Advocate Group

Greater London

On-site

GBP 65,000 - 85,000

Full time

3 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

The Advocate Group is assisting a global FMCG leader to appoint a Category Insights Manager. You will lead the EMEA category and shopper insights agenda, turning data into compelling, actionable stories for senior stakeholders and retail partners.

Using NielsenIQ and other syndicated data, you will uncover trends, drive growth opportunities and collaborate with Commercial, Trade Marketing and Customer Insights teams to embed insights into business planning.

Qualifications

Strong background in Category/Shopper/Customer Insights, preferably FMCG.
Expert-level NielsenIQ knowledge for using syndicated data to guide decisions.
Analytical thinker able to interrogate large datasets and spot trends.
Experience leading research projects and managing external agencies/providers.
Excellent presentation and storytelling skills to make complex info accessible and actionable.

Responsibilities

Develop and lead the EMEA category and shopper insights agenda to drive growth and commercial performance.
Analyse NielsenIQ and other syndicated data to uncover category trends and opportunities.
Translate complex data into clear presentations and recommendations for senior stakeholders and retailers.
Lead end-to-end shopper research projects from briefing agencies to delivering insights.
Build understanding of shopper journeys and drivers across channels and markets.
Manage relationships with external research providers to maximise data value.
Partner with Commercial, Trade Marketing and Customer Insights teams to embed insights into planning.