Shopper Insights Manager

Advocate Group; Uxbridge; Sur place; GBP 55 000 - 75 000; Plein temps

Résumé du poste

Monster Energy is seeking a Shopper Insights Manager to shape the EMEA shopper insights function and translate data into commercial actions across the region. You’ll drive the shopper agenda within the Commercial Strategy & Insights team, challenging thinking and enabling smarter decisions with retail partners and senior leadership.

You’ll own end-to-end shopper research, collaborate with NielsenIQ and external agencies, and build a capability that informs category strategies and growth across

Qualifications

• Proven experience in Shopper Insights or Category Insights within FMCG.
• Expert knowledge of NielsenIQ and syndicated data.
• Strong analytical mindset to interrogate datasets and identify opportunities.
• Experience designing and leading shopper research from briefing agencies to delivering recommendations.
• Natural storyteller who turns data into compelling commercial narratives.
• Confidence influencing senior stakeholders in a complex, matrix organisation.

Responsabilités

• Own the shopper agenda: build and drive the EMEA shopper insights strategy.
• Turn data into action using NielsenIQ and other syndicated data sources.
• Create insight-led presentations that influence Sales teams, bottling partners, retailers and senior leadership.
• Lead end-to-end research projects to understand shopper journeys, drivers, barriers and behaviours across channels and markets.
• Identify gaps in existing research and develop new hypotheses.
• Build partnerships by managing relationships with NielsenIQ and external agencies.
• Embed shopper understanding into business strategy in collaboration with Commercial, Trade Marketing, Consumer Insights and Category Development teams.

Connaissances

Shopper Insights

Category Insights

Data storytelling

Stakeholder influence

Analytical mindset

Outils

NielsenIQ

Scantrack

RMS

Homescan

Description du poste

Unleash the power of insight. Drive commercial growth.

At Monster Energy, we don't do things by halves. We're a global brand built on energy, ambition and challenging the status quo. Now, we're looking for a Shopper Insights Manager to help us understand our shoppers better than ever and turn that knowledge into commercial action across EMEA.

This is a brand-new opportunity to build and shape our dedicated shopper insights capability, working at the heart of our Commercial Strategy & Insights team. You'll have the autonomy to challenge thinking, uncover opportunities and influence how we engage with shoppers, customers and retail partners across the region.

If you're someone who loves getting under the skin of shopper behaviour, thrives on data and knows how to turn a great insight into a compelling commercial story, this could be your next move.

What You'll Be Doing

• Own the shopper agenda: Build and drive the EMEA shopper insights strategy, bringing the voice of the shopper into commercial planning and decision-making.
• Turn data into action: Use NielsenIQ and other syndicated data sources to uncover trends, identify growth opportunities and shape category strategies.
• Create killer stories: Translate complex data into engaging, insight-led presentations that influence Sales teams, bottling partners, retailers and senior leadership.
• Get closer to the shopper: Lead end-to-end research projects to understand shopper journeys, purchase drivers, barriers and behaviours across channels and markets.
• Challenge the status quo: Identify gaps in existing research, develop new hypotheses and bring fresh thinking to how we understand and engage shoppers.
• Build powerful partnerships: Manage relationships with NielsenIQ and external research agencies, ensuring we get maximum value from our data and investment.
• Influence across EMEA: Partner with Commercial, Trade Marketing, Consumer Insights and Category Development teams to embed shopper understanding into business strategy.

What We're Looking For

• Proven experience in Shopper Insights, Category Insights or a closely related commercial insights role within FMCG.
• Expert knowledge of NielsenIQ, including syndicated retail data such as Scantrack, RMS or Homescan.
• A strong analytical mindset, with the ability to interrogate complex datasets and uncover meaningful commercial opportunities.
• Experience designing and leading shopper research, from briefing agencies through to delivering actionable recommendations.
• A natural storyteller who can bring data to life through impactful presentations and compelling commercial narratives.
• Confidence influencing senior stakeholders and working across a complex, matrix organisation.
• A proactive, curious approach, with the drive to shape a developing function and make things happen.

Experience with Kantar, Circana, IRI, dunnhumby or other shopper analytics platforms would be an advantage.

Why Monster?

This isn't a role where you'll simply report on what's happening. You'll help shape what happens next.

With a dedicated EMEA remit, significant exposure to senior leadership and the opportunity to build a capability from the ground up, you'll have the platform to make a genuine impact on our commercial strategy and how we connect with shoppers.