EMEA Senior Brand Manager Growth Platforms (M/F)

McCormick & Company; Aylesbury; On-site; GBP 70,000 - 110,000; Full time

Job summary

McCormick & Company is seeking an EMEA Senior Brand Manager Growth Platforms (M/F) to lead the Herbs, Spices and Seasonings strategy across the region, overseeing a 3-year product pipeline for renovation and innovation.

You will collaborate with local marketing, cross-functional teams, and external agencies to deliver scalable plans that boost sales, share, and profitability while shaping regional brand plans and contributing to the global ecosystem.

Qualifications

• Experience in brand management and regional marketing strategy.
• Strong stakeholder management and cross-functional collaboration.
• Data-driven decision making and ability to translate insights into actions.

Responsibilities

• Lead the Herbs, Spices and Seasonings strategy across the EMEA region.
• Oversee renovation and innovation within a 3-year product pipeline.
• Collaborate with Local Marketing, Commercialisation, Insights, Design, R&D, and Supply Chain.
• Deliver scalable plans to drive sales, share and profitability.
• Build and deliver regional brand plans and contribute to the global ecosystem.
• Present to senior leaders and ensure alignment with market priorities.

Job description

EMEA Senior Brand Manager Growth Platforms (M/F)

EMEA Senior Brand Manager Growth Platforms (M/F)

MAIN RESPONSIBILITIES:

Reporting into the EMEA Growth Platforms HSS Marketing Manager, you will work as regional SBM supporting the Herbs, Spices and Seasonings strategy across our EMEA business; leading and delivering strategic projects based on our 3 year product pipeline across both renovation and innovation. Working closely with the Local Marketing teams and cross-functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability.

Insights & Analytics:

• Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region
• Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated focus areas
• Working closely with our Insights & Analytics team you will turn datapoints and research into insights and insights into actions, to identify category innovation and renovation opportunities across the EMEA region
• Drive NPD & renovation post evaluations with actionable insights & build learnings into future plans
• Sharing best practices in EMEA region and Global Ecosystem
• Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams.
• Support the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans
• Lead the development & delivery of innovation and renovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market
• Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams
• Support our sustainability roadmap to deliver against our goals
• Act as a regional member for your portfolio, liaising with wider global teams where relevant

Commercial:

• Accountable for the delivery of agreed innovation targets with P&L responsibility
• Contribute to the product life cycle management, driving efficiencies through simplification
• Partner closely with category management, sales and omnichannel representatives across markets to define optimum channel strategies

Team and personal leadership:

• Act as a member of a team of 3 and collaborate based on the priorities set up by the MM
• Manage workload and priorities balancing priorities if needed in collaboration with the MM
• Balance short term priorities with longer term deliverables
• Demonstrate active listening and collaboration with key stakeholders across the business and ultimately determining the right action plans; influencing teams where needed to bring them on board with the priorities and plans